Field Marketing Manager

Summary

Join Testlio's collaborative team as a Field Marketing Manager and play a pivotal role in bridging Marketing and Sales. You will design and implement field marketing and ABM programs to boost pipeline growth for target accounts. Your strategic thinking, execution skills, and teamwork will be crucial in expanding our global field marketing efforts. Testlio offers a remote work environment, flexible paid time off, a $300 annual learning stipend, and stock options. We are a growing, profitable company with a strong culture and exceptional clients. The role involves generating creative event ideas, collaborating with Sales on marketing plans, managing demand generation programs, and tracking program performance. You will also support sales enablement by providing timely access to resources and market insights.

Requirements

• 3+ years of experience in field/event marketing, with a focus on driving pipeline growth
• Strong analytical and data-driven mindset, with the ability to measure event performance and ROI, and clearly communicate results
• Experience in the SaaS or tech industry, with a solid understanding of B2B marketing
• Familiarity with HubSpot, Salesforce, and ABM tools
• Excellent communication and presentation skills: You’re a natural people person who loves building strong relationships
• Self-starter with an entrepreneurial spirit: You take initiative and drive projects forward independently
• Collaborative team player: You work well across functions and regions, helping teams align on shared goals and initiatives

Responsibilities

• Generate creative new ideas for events of all sizes, from intimate dinners to full-scale conferences and virtual events, and bring them to life with thoughtfulness and attention to detail
• Partner closely with Sales to develop and execute regional marketing plans aligned with pipeline goals and sales priorities
• Plan and manage a range of demand generation programs, including webinars, live and virtual events, ABM campaigns, and field content
• Coordinate global event participation, including industry conferences, meetups, and executive roundtables
• Develop localized marketing assets and content in partnership with Product Marketing and Content teams
• Track and report on program performance, lead conversion, and ROI using tools like HubSpot, Salesforce, and marketing analytics platforms
• Support sales enablement by ensuring teams have timely access to event follow-ups, collateral, and market insights

Benefits

• Flexible paid time off—including national holidays, personal days, and sick days
• Stock options
• $300 annual learning stipend