Sparrow is hiring a
Field Marketing Manager

Summary

The job is for an Event Marketing Manager at Sparrow, a high-tech employee leave management solution company. The role involves planning, organizing, and executing events to drive revenue and increase conversion, conducting research to identify relevant events, developing concepts and content, managing event logistics, collaborating with stakeholders, measuring campaign success, and having 3+ years of experience in HR Tech or SaaS companies.

Requirements

• 3+ years of experience developing, owning, and executing successful marketing events virtually and in-person in either HR Tech or SaaS companies
• Ability to project manage multiple events, ranging in scale across virtual and in-person
• Analytical thinker. You love working with data, are skilled at tracking campaigns with ROI in mind that is measurable, and seek relentless optimization
• Self-starter; you can work autonomously, and you spot opportunities to make things better and take ownership over them
• Builder mindset who can work individually but is able to thoughtfully and effectively partner cross-functionally and collaboratively
• Have familiarity with CRM systems (e.g., Salesforce or similar), marketing automation tools (e.g., HubSpot or similar), and tracking tools to assess campaign

Responsibilities

• Develop, plan, organize, and execute virtual and in-person events such as webinars, workshops, and conferences
• Conduct research to identify relevant events and source participation and sponsorship opportunities for target prospect personas
• Develop concepts, themes, and content to create brand awareness and engage prospects
• Manage event logistics such as budget, vendor management, swag, travel, venues, and on-site coordination
• Collaborate closely with Sales and Marketing stakeholders to implement an effective feedback loop to optimize lead generation, follow-up strategies, and lead management
• Measure campaign success by tracking and reporting on KPIs and ROI and utilize data-driven insights to identify opportunities to improve future events