Senior Field Marketing Manager

Summary

Join Valiantys as a Field Marketing Manager and drive EMEA business growth by developing and executing impactful marketing initiatives. Collaborate with sales, pre-sales, and partners to generate high-quality leads and enhance brand awareness. You will plan and execute lead generation campaigns, develop localized marketing content, and leverage digital channels. Track KPIs, manage budgets, and optimize strategies based on market trends and customer feedback. Support marketing interns and contribute to regional goals. This fully remote role requires business travel and is preferably based in the UK, with consideration for candidates in the Netherlands.

Requirements

• Have around 7 years experience in B2B marketing management in the tech and / or consulting industries (IT services, technology, or professional services) with a proven track record in leading multiple high-impact projects
• Be a digital native and marketing automation has no secrets for you
• Have a strong interest in analytics tools and IT Topics
• Have strong interpersonal skills
• Have a strong sales-oriented approach
• Have working knowledge of marketing/sales automation, social media and digital analytics platforms (like Salesforce, Pardot, Hubspot, GoogleAnalytics, LinkedIn/LinkedIn Sales Navigator, Outreach), content management systems (like WordPress), webinar platforms and Microsoft Office
• Be native in English or Fluent (C1 minimum)

Responsibilities

• Collaborate with regional sales teams to design and implement targeted marketing initiatives and tactics that drive demand and generate high-quality leads
• Work closely with internal marketing team members and external partners to execute the EMEA marketing initiatives and campaigns
• Plan and execute lead generation initiatives, including events, webinars, email campaigns, and ABM programs
• Develop and localize customer-facing marketing content and campaigns to enhance customer engagement and improve customer experience
• Leverage digital channels, including social media, paid advertising, and email marketing, to increase brand awareness and strengthen Valiantys’ presence in the EMEA region
• Track, measure, and report on KPIs to assess the effectiveness of marketing activities and optimize future campaigns
• Collaborate with local Atlassian partner managers and marketing teams to coordinate joint marketing efforts
• Manage marketing budgets for regional campaigns to maximize ROI
• Optimize regional marketing strategies by leveraging insights from market trends, competitor activities, and customer feedback
• Support and develop the marketing interns by providing smart targets and resources to ensure efficient contribution to regional goals

Preferred Qualifications

Speak French or German

Benefits

• An international environment and a multicultural team
• A real telework program
• An annual incentive
• Generous meal vouchers
• A personal mutual + beneficiaries 100% supported
• The choice between PC or Mac
• A spacious convivial space, a functional kitchen and fresh fruit because your health is important to us!