Founding Growth Lead

Summary

Join RWA.xyz, a leading data platform for tokenized assets, as a Growth Marketing + Product individual contributor. You will play a key role in accelerating platform adoption by building a content engine, optimizing user activation, creating scalable user-generated distribution systems, and developing acquisition channels. The ideal candidate has 3-5 years of B2B growth marketing experience, ideally in fintech or data companies, with proven success in establishing new growth channels. You will be responsible for designing experiments to increase platform stickiness and daily active usage and establishing attribution and measurement frameworks. This hybrid role in NYC offers a competitive salary ($125k-175k) plus equity (0.5%-1%).

Requirements

• 3-5 years in B2B growth marketing, product marketing, or growth product roles, ideally at fintech or data companies
• Proven success establishing a new growth channel from the ground up, ideally content/SEO
• Strong product sense and ability to identify growth opportunities within product flows
• Experience with marketplace or platform businesses where network effects drive growth
• Obsession with storytelling and branding
• Data-driven mindset, skilled in SQL, with experience using common product analytics tools
• Ability to work autonomously, driving multiple projects to success
• Builder mentality - you've taken ideas from 0 to 1 and thrive in early-stage environments

Responsibilities

• Building our content engine to capture demand from institutional teams researching tokenized assets
• Identifying and optimizing key activation moments that convert visitors into engaged users
• Creating scalable systems for user-generated distribution through product features and incentives
• Developing acquisition channels that reach decision-makers at financial institutions
• Designing experiments to increase platform stickiness and daily active usage
• Establishing attribution and measurement frameworks to understand what drives sustainable growth
• Partnering with product and engineering to embed growth mechanics into core workflows
• Orchestrating marketplace dynamics to ensure supply (data contributors) and demand (institutional users) grow in harmony

Benefits

$125k-175k salary + 0.5%-1% equity, depending on experience