Growth Lead - Core

Summary

Join Ava Labs as a Growth + BD Lead to spearhead the adoption and retention of Core Wallet within the Avalanche ecosystem and beyond. This role demands a high-agency operator deeply immersed in the crypto world, capable of translating community insights into actionable strategies. You will own Core wallet's growth strategy, collaborate with marketing on go-to-market plans, forge strategic ecosystem partnerships, and design community-led growth initiatives. The position requires a proven track record in Web3 product growth, particularly in wallets, and a strong understanding of crypto culture and user behavior. You will also be responsible for measuring key performance indicators and conducting A/B testing to optimize growth.

Requirements

• A crypto-native operator with a proven track record growing products in Web3, ideally in wallets
• Deeply embedded in the culture: you’re in the right Telegram groups, reading Dune dashboards, minting memes, and contributing to real on-chain activity
• You’re a power user of Web3 — you bridge, farm, swap, mint, stake, borrow, and vote with confidence (and probably one hardware wallet and two burner wallets)
• You know how to turn narrative into distribution — whether it’s a co-marketing launch, token incentive alignment, or a perfectly timed meme
• An amazing communicator and initiative taker — you can pitch a partnership to a DeFi founder, rally a community around a feature launch, and distill user pain into a product brief
• Strategic thinker AND tactical executor — you can zoom out to plan for the next 12 months and zoom in to close a campaign by Friday
• Dabbled in technical partnerships, DevRel, or light scripting (Solidity, Rust, or data tools like Dune / Flipside)

Responsibilities

• Own and scale Core wallet’s growth strategy end-to-end — from crypto-native user acquisition and community/ecosystem partnerships to incentives, referrals, and product-led growth
• Be the voice of the broader community inside the Core team — translate user needs, trends, and pain points into actionable product and growth insights that feed into product roadmap
• Work closely with marketing on go-to-market plans for new features (e.g., native gasless transactions, cross-chain interoperability, NFT support, and Avalanche L1s UX + L1 staking)
• Lead strategic ecosystem partnerships across blue-chip dApps, protocols (L1s, L2s, etc.), bridges, NFT communities, DeFi primitives, and cross-chain platforms — turning handshake intros into high-impact integrations and campaigns
• Design and deploy community-led growth loops — shill squads, power user programs, ambassador networks, referral rewards, and more
• Stay connected 24/7 to the alpha—identify emerging narratives before they trend, and make sure Core is always early, not late (e.g., stablecoins, DeFi, games, etc.)
• Collaborate deeply with product, engineering, and design to fine-tune the wallet experience for maximum retention, trust, and magic
• Measure what matters — define KPIs, instrument tracking, and run A/B experiments to drive continuous, compounding growth

Preferred Qualifications

• Worked in/with a top-tier crypto startup, wallet, DAO, or ecosystem growth team
• Built or led growth funnels/efforts in DeFi, wallets, L1s/L2s, infra, or NFTs
• Have a meaningful presence on crypto Twitter/X, Telegram, Farcaster, Discord, or similar

Benefits

Base Salary Range: $159,197 - $198,996