Founding Growth Marketer

Summary

Join Propel People, an AI-powered construction recruiting platform, as their Growth Marketer and be a core part of the founding team. You will drive go-to-market strategy, validate demand, and shape the Propel brand. This high-impact role requires collaboration with the team to test hypotheses, build growth engines, and reach construction leaders. As a full-stack growth marketer, you will execute across digital, content, and community channels. The position involves hands-on work in designing and executing experiments, building landing pages, developing marketing strategies, and leading paid digital acquisition. You will also create organic content, partner with industry associations, and analyze performance using various tools. This remote role offers flexibility with occasional in-person connections.

Requirements

• 5+ years of experience in growth marketing or demand generation, ideally in B2B SaaS, startup, or venture studio environments
• Strong hands-on experience with HubSpot—from automation and email to analytics and lead lifecycle management
• Proficiency in paid media (Google, Meta), SEO, and organic social (especially LinkedIn)
• Experience working with agencies, designers, and content partners in fast-moving environments
• Familiarity with AI-powered marketing tools and a willingness to integrate them into your daily workflow
• Comfortable with Webflow, Figma, Canva, or similar tools to edit or guide design development
• Proven track record of creating high-performing content across blog, social, email, and ad channels
• Analytical mindset—comfortable with A/B testing, funnel analysis, and KPI reporting
• Experience working with or marketing through industry associations, trade groups, or partner ecosystems
• Strong communicator with excellent writing, editing, and presentation skills
• Team-oriented, adaptable, and energized by building something new from the ground up

Responsibilities

• Collaborate with the Propel People team to design and execute experimentation plans that test value propositions, messaging, and channel-market fit
• Build and manage high-converting landing pages and microsites using Webflow, tailored to customer segments and campaign goals
• Develop an annual growth marketing strategy delivering an efficient, scalable and profitable product-led growth funnel targeting Propel’s existing or future ICP personas
• Ideate, create, and execute cross-channel marketing campaigns to generate highly-qualified inbound leads for Propels’ sales team to nurture and convert into sales
• Lead paid digital acquisition directly in Google, Meta, LinkedIn and other paid media platforms, while partnering with agency partners to scale efficient customer acquisition
• Develop upper-funnel cold outreach, and lead generation campaigns that increase awareness, trust, and engagement with Propel People brand across all channels
• Own execution, reporting, and KPI tracking in HubSpot, including list management, workflows, segmentation, lead scoring, and campaign reporting
• Use AI tools (ChatGPT, Jasper, SurferSEO, Grammarly, etc.) to streamline content production and marketing automation
• Plan and produce organic content (social posts, articles, newsletters) that educates, builds trust, and drives engagement—especially on LinkedIn and trade channels
• Partner with industry associations to co-create content, host webinars, and activate their member networks
• Collaborate with external agencies and freelancers to scale campaign production, design assets, and media buying
• Analyze performance using Google Analytics, Hotjar, HubSpot, and other tools—continuously iterating based on data
• Contribute to our content marketing engine, creating playbooks, customer stories, how-tos, and resources that resonate with field-based users
• Explore and test creative growth loops (referrals, incentives, viral content, events) to drive bottom-up adoption

Preferred Qualifications

• You’re curious, experimental, and energized by early-stage ambiguity
• You love building growth strategies that are measurable, scalable, and creative
• You see AI as a force multiplier, not a threat—and you’re eager to test new tools and workflows
• You’re excited to serve a hardworking, often-overlooked audience: construction contractors and tradespeople
• You want to be part of a mission-driven venture solving a real hiring crisis in the skilled trades

Benefits

• This role is remote
• We offer a competitive salary, incentive program, pension, and a comprehensive benefits package