Growth Marketer

Summary

Join Vendelux, a Series A SaaS company, as a Growth Marketer to scale demand generation and outbound automation. You will own outbound marketing, leveraging Vendelux's data to drive qualified leads. Responsibilities also include creative brand-led growth initiatives and organic/paid campaigns. You will use data on 250,000+ B2B events to position Vendelux as a thought leader. The role involves optimizing the outbound engine, building personalized workflows, A/B testing, and reporting on performance. You will also launch GTM campaigns, create landing pages, build viral tools, and leverage LinkedIn for brand growth. The ideal candidate has 3-5 years of B2B SaaS growth marketing experience at a seed or Series A startup.

Requirements

• 3-5 years of experience as a successful growth marketer at a B2B SaaS seed or series A startup with a sales led growth motion; plg experience is useful as well but must have SLG experience with products with at least $20K ACV
• You have a data-driven mindset and experience running A/B tests and interpreting results
• You have strong copywriting skills and understand how messaging impacts virality and conversion
• You're comfortable with basic design skills and can create visually appealing assets without always needing a designer
• You thrive in a fast-paced, high-trust startup environment
• You've been an early-stage employee at a startup and understand how to prioritize for maximum impact
• Fluent in using Hubspot as a CRM / reporting tool
• You’re scrappy, decisive, and ready to pivot based on real-time feedback
• Experienced with AI tools and have the mind set to always test and integrate new tools

Responsibilities

• Around half of the focus of this role will be on putting together + optimizing our outbound engine that combines Vendelux’s leading event data, intent data, and constantly refined / tested messaging
• Outbound Ownership - manage and help architect full-funnel outbound system - from lead sourcing and enrichment to sequencing and analytics
• Own existing outbound tools and suggest/test new tools
• Build hyper-personalized outbound workflows using event attendee data, intent data, ICP filters, and dynamic segmentation
• Identify what messaging and triggers drive demos and meetings
• Continuously A/B test subject lines, CTAs, timing, personas, and content
• Report on outbound performance (demos booked, conversion rates, show rates, pipeline influenced)
• Pull and analyze data to uncover trends across event performance, outbound conversion, and buyer intent
• Beyond outbound, the other portion of this role will include growth marketing / demand gen
• Launch and track creative GTM campaigns to validate new ICPs, messages, and channels
• Create high-converting landing pages and interactive tools or demos
• Build viral tools or shareable components that drive organic acquisition through word-of-mouth
• Leverage LinkedIn organic & paid to grow brand and eventually inbound interest in Vendelux
• Continuously research new tools, platforms, and frameworks for growth
• Help use our website as a performance channel, optimizing for conversion, experimenting with messaging, creating campaigns, and scaling what works