Global Head of Field Marketing

Summary

Join JumpCloud® as a Field and Events Marketing Leader to oversee our global field marketing program. Reporting to the VP of Revenue Marketing, you will align our global field marketing strategy with sales team needs across regions, focusing on partner activations and driving a dedicated event strategy. Your primary objective is to drive new business pipeline. You will partner with sales leadership to allocate budget and oversee a team of 4 global field marketers. The ideal candidate has experience in global field marketing, events management, program management, and partner marketing, along with exceptional organizational and interpersonal skills. This is a remote role with minimal travel.

Requirements

• 8-12 years field marketing or partner marketing experience in high volume B2B SaaS
• Proven experience in developing and executing successful field or partner marketing strategies that drive brand awareness, customer engagement, and partner revenue growth
• Excellent communication and presentation skills, with the ability to work within multicultural teams and across internal and external stakeholders
• Global experience in at least 1 region other than North America
• Previous experience managing events end-to-end, including owning budget, vendor management and post-event lead follow up
• Strong analytical skills, with the ability to interpret data, derive actionable insights and make decisions to optimize marketing performance
• Thrives in a fast-paced environment, with the ability to adapt quickly to new challenges
• Expertise in reporting and understanding of CRMs like Salesforce
• A team player who excels at building relationships and collaborating with cross-functional teams to achieve shared goals

Responsibilities

• Oversee a team of 4 global field marketing managers (2 in NA - Mexico, 1 in EMEA - Greece, 1 in APAC - India)
• Partner cross-functionally with marketing, sales and key VAR/distributor partners to define the strategy for our field marketing programs across regions
• Oversee the team building out quarterly field marketing plans with a focus on driving net new pipeline, supporting overall business growth goals
• Uplevel our events budgeting strategy, building tighter alignment to the pipeline and ARR needs of the business
• Improve our benchmarking and create global expectations for cost-per-lead/MQL/S1 per event format, driving toward a clearer understanding of ROI
• Own the full field marketing budget, and ensure the team is staying within +/- 5% of budget, and aligned with finance forecasts
• Improve our event attribution and reporting post-event, finding ways to better track deal registrations and partner-generated pipeline originating from events
• Partner closely with the global demand generation team and global SDR team to drive meaningful improvements to our post-event email nurture + SDR outreach programs, improving our MQL:S1 conversion rates from events
• Improve internal collaboration within marketing, and uplevel brand presence at events, ensuring alignment with key product messages, brand guidelines and thematic campaigns
• Develop SLAs and efficient processes for post-event lead handoff and follow through, with a goal of driving positive ROI from field investments
• Provide innovative ideas to enhance the success of joint JumpCloud and partner events to maximize budget opportunities
• Work closely with our strategic partners (Google, AWS etc) in region alongside the JumpCloud sales team
• Incorporate top partners into quarterly planning process, with a focus on lead and pipeline generation

Benefits

• Several medical plans to choose from including a high deductible HSA plan with employer contribution
• Two dental plans
• Vision insurance
• Flexible spending account (FSA)
• Employee assistance program (EAP)
• Short- and long-term disability
• Life insurance
• A 401k savings plan with match
• Flexible paid time off policy
• Remote role with some expectation on travel for team offsites, and some travel for events