Go To Market Lead - New Initiatives

Summary

Join Brightwheel, a leading technology brand in early education, and contribute to our mission of providing high-quality early education for every child. As a Go-to-Market (GTM) Strategy Lead, you will define and implement GTM strategies for new education products, own adoption goals and performance metrics, and lead cross-functional alignment across various teams. You will establish operating cadences, metrics, and reporting infrastructure to track progress, test and evolve product positioning and pricing, and serve as the central GTM lead for new initiatives. This role requires experience in leading GTM strategy and execution for new or early-stage products, owning product adoption goals, and working cross-functionally with various teams. Brightwheel offers a competitive salary, equity, premium benefits including healthcare coverage, generous parental leave, flexible PTO, 401(k) enrollment, and a monthly wellness stipend. We are a fully remote company, providing work-life flexibility.

Requirements

• Successfully led go-to-market strategy and execution for new or early-stage products
• Owned product adoption goals and built scalable processes to drive results
• Worked cross-functionally with sales, marketing, enablement, ops, and finance teams to align and deliver
• Operated with autonomy and clarity in ambiguous, high-growth environments
• Demonstrated strength in iterating on GTM motion and positioning based on data and feedback
• Brought a scrappy, resourceful approach to building from scratch

Responsibilities

• Define and implement the GTM strategy for new Education products
• Own adoption goals and performance metrics for these products
• Lead cross-functional alignment across Sales, Ops, Finance, Enablement, and Marketing to deliver on business goals
• Establish the operating cadence, metrics, and reporting infrastructure to track progress
• Test, learn, and evolve product positioning and pricing to optimize conversion and adoption
• Serve as the central GTM lead for all new initiative launches across the Education team

Benefits

• Healthcare Coverage: Medical, dental, and vision benefits typically valued at $15,000+, with brightwheel providing high coverage for both employees and families
• Generous Paid Parental Leave for growing families
• Flexible Paid Time Off (PTO) to recharge and relax
• 401(k) Enrollment to help you plan for the future
• Monthly Wellness & Productivity Stipend to support your well-being