Growth And Brand Manager

Summary

Join Doctor Care Anywhere, a leading digital healthcare platform, as a Growth Marketing Manager. This strategic role requires leading initiatives to drive customer acquisition, engagement, and revenue growth across various channels (paid media, SEO, social media, thought leadership). You will manage the Social Media Specialist and oversee campaign design, execution, and optimization. The ideal candidate possesses extensive experience in B2B, B2B2C, affiliate, and B2C marketing, with a proven track record of driving ROI. A competitive salary and comprehensive benefits package are offered.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (Master’s degree is a plus)
• 5+ years of experience in growth or performance marketing roles, with a proven ability to manage campaigns that drive measurable ROI across paid and organic channels
• Expertise in executing cross-channel media strategies across B2B, B2B2C, B2C, and affiliate marketing
• Proven track record of driving revenue growth through data-driven marketing strategies and optimizing marketing spend for maximum impact
• Expertise in Adobe InDesign for designing professional marketing assets
• Hands-on experience with digital platforms like Google Ads and LinkedIn Ads
• Strong proficiency with marketing analytics tools (e.g., Google Analytics)
• Hands-on experience with HubSpot for web content management
• Advanced proficiency in Excel for reporting and analysis, including pivot tables and data visualization
• Exceptional project management skills with the ability to balance multiple priorities and focus on revenue-driven outcomes
• Strong communication skills and the ability to produce clear, compelling written and visual content and present confidently
• Experience managing and mentoring team members, particularly in social media
• Familiarity with SEO principles and conversion rate optimisation

Responsibilities

• Develop and execute marketing strategies focused on driving revenue growth, customer acquisition, and engagement, with a track record of working with large brands to achieve measurable ROI
• Manage and execute key growth channels, including paid media, SEO, social media, and thought leadership initiatives, driving results across B2B, B2B2C, affiliate, and B2C sectors
• End-to-end ownership of campaign design, execution, and optimization, leveraging advanced analytics to maximize impact and drive DCA’s growth
• Lead the launch and promotion of new propositions to support business growth, optimizing marketing spend to maximize ROI
• Conceptualize and execute impactful marketing campaigns that deliver revenue growth, brand visibility, and audience engagement
• Lead and support new business pitches, working closely with the sales team to prepare, present, and refine proposals for prospective clients. Excellent presentation skills and confidence in delivering pitches are a must
• Manage, optimize, and publish engaging web content using HubSpot to support marketing campaigns and business objectives
• Collaborate with the wider marketing team to ensure web content aligns with SEO strategies and brand guidelines
• Analyse content performance, measure ROI, and implement strategies to continuously improve lead generation and conversion
• Take ownership of campaign design, ensuring brand consistency across all channels and delivering campaigns that directly contribute to revenue growth
• Lead and oversee the Social Media Specialist to create engaging, on-brand content that aligns with growth objectives and resonates with target audiences
• Use advanced design tools like Adobe InDesign to create high-quality visuals and marketing assets that drive ROI
• Develop innovative marketing approaches that elevate the brand and resonate with target audiences in B2B, B2C, and B2B2C markets
• Develop thought leadership campaigns to position DCA as an innovative and trusted leader in digital healthcare, driving customer engagement and supporting revenue goals
• Create and oversee compelling content strategies that drive measurable results and contribute to the bottom line
• Ensure high-quality, creative execution of content that aligns with brand and growth objectives, with a focus on maximizing ROI
• Leverage analytics tools to track, measure, and optimize campaign performance, ensuring campaigns are delivering the desired ROI
• Monitor and report on key growth metrics, providing actionable insights and recommendations to improve campaign performance and revenue growth
• Drive revenue growth and increase unique website traffic by developing impactful marketing campaigns centred around trending health topics, ensuring alignment with the DCA brand and audience interests
• Take ownership of campaign budgets, ensuring effective allocation, optimisation, and tracking to maximise ROI and achieve measurable outcomes

Benefits

• Private Medical Insurance : We've got you covered including Opticians & Dental appointments!
• Doctor Care Anywhere subscription : For you and 5 of your family and friends, Get ready to enjoy health consultations on the go!
• 25 Days Holiday + Bank Holidays (FTE) : You've earned it! Enjoy time off to recharge, explore, and make incredible memories
• Birthday Day Off : Go and celebrate however you like!
• Buy' up to 5 days of additional annual leave (FTE) as part of our focus on health and wellbeing
• Company Pension scheme planting a money tree for your future
• Charity Days : Join us in giving back to the community! We're all about making a difference together
• Enhanced Maternity and Paternity Pay : Extra support during this special time
• Bike2Work Scheme : We love an eco-friendly commute!
• UK Remote Working : Work where you're comfortable
• Development Opportunities : Get ready to grow, learn, and make strides in your career!