Senior Manager, Growth Marketing

Summary

Join Archive's growing marketing team as a Sr. Manager of Growth Marketing and contribute to shaping consumer shopping behavior. You will be responsible for developing and executing data-driven growth strategies, leading multi-channel marketing campaigns, optimizing conversion rates, and nurturing leads. This role requires a proven track record in growth marketing, particularly within B2B SaaS companies. You will leverage your expertise in paid media, SEO/SEM, marketing automation, and analytics to drive measurable growth. The position offers a competitive salary, equity opportunities, a comprehensive benefits package, and a remote-first work environment.

Requirements

• 5+ years of experience in growth marketing, digital marketing, and/or demand generation, with at least 3 years experience at a SaaS company
• Proven track record of driving measurable growth through multi-channel marketing strategies
• Proficiency in paid media platforms (e.g., Google Ads, LinkedIn Ads), SEO/SEM strategies, and marketing automation tools
• Strong understanding of the B2B sales funnel and experience optimizing each stage
• Expertise in analytics platforms (e.g., Google Analytics, HubSpot, Marketo, Salesforce) and data visualization tools
• Knowledgeable and comfortable with SaaS metrics (e.g., CAC, LTV, ARR) and their application to growth strategies
• Proven expertise with account-based marketing (ABM) strategies and tools
• You thrive in high-growth startup environments where agility and adaptability are essential. You’re willing to roll up your sleeves, own processes fully, and get things done
• You will work closely with our sales team to complement their current strategies and align on improved processes

Responsibilities

• Develop and execute data-driven growth strategies to drive demand generation and pipeline acceleration
• Lead campaigns across multiple channels (e.g., paid media, email, SEO/SEM) to generate high-quality leads. Optimize campaigns and Archive website for improved conversion
• Activate nurture campaigns to ensure Archive is consistently top of mind for leads or contacts that haven’t converted
• Partner with sales team to ideate, execute and share impact metrics for ABM strategies
• Identify and segment target audiences based on behavior and demographics, and create tailored messaging and campaigns to drive engagement and conversions
• Conduct regular A/B testing of marketing assets, landing pages, email flows, and ads to continually improve performance and ROI
• Use analytics tools to track campaign performance, identify growth opportunities, and report key KPIs (CAC, ARR, etc.)

Preferred Qualifications

Experience with a narrow ICP: We have a well-defined ICP, but it is somewhat narrow. Proven experience with targeting and customizing marketing tactics vs. spray and play is ideal

Benefits

• Employee and dependent healthcare
• 401(k) enrollment
• Equity
• Remote-first, with an office in NYC and optional in-person work for those located in the area