Growth And User Acquisition Specialist

Summary

Join Wealthsimple, Canada's largest fintech company, and contribute to our mission of helping everyone achieve financial freedom. As a Performance Marketing Specialist, you will build, monitor, and optimize marketing campaigns across various platforms. You will collaborate with cross-functional teams, leverage data-driven insights, and contribute to program innovation. We seek a performance marketing and data-literate individual with 1-2 years of experience in digital marketing, particularly with Meta and Google ecosystems. Wealthsimple offers a competitive salary, top-tier health benefits, retirement savings matching, generous paid time off, wellness and professional development budgets, and a remote-first work environment.

Requirements

• At least 1-2 years of professional experience in digital marketing, with emphasis on hands-on experience in-platform for Meta and Google ecosystems
• Foundational knowledge of performance marketing pillars such as paid social, paid search, programmatic, and affiliate marketing

Responsibilities

• Build, monitor, optimize, and analyze campaigns across a variety of platforms, including, but not limited to Meta, Google, Reddit, Tiktok, X/Twitter
• Help maintain good balance of acquisition efforts across iOS, Android, and Web
• Help manage growth marketing operations and day-to-day tasks including spend pacing, reporting, campaign & creative briefing, and shareouts
• Contribute in identifying and implementing data-driven optimizations on an ongoing basis
• Collaborate with teams spanning creative, data science, product marketing, and business development
• Build your knowledge of financial service products and how to meet UA, CAC, and ROI goals
• Have ample opportunity to bring forward ideas and contribute to program innovation, improvement, and troubleshooting
• Stay abreast of emerging technologies and trends in both digital marketing, and financial services
• Develop productive working relationships with internal and external marketing partners
• Gain exposure to marketing work beyond digital as we scale our footprint to reach Canadian consumers online, offline, in-person, and everywhere in between

Preferred Qualifications

• Experience in app acquisition is a plus
• Experience in financial services is a plus

Benefits

• Competitive salary with top-tier health benefits and life insurance
• Retirement savings matching plan using Wealthsimple Work
• 20 vacation days per year and unlimited sick and mental health days
• Up to $1,500 per year towards wellness and professional development budgets respectively
• 90 days away program: Employees can work internationally in eligible countries for up to 90 days per calendar year
• A wide variety of peer and company-led Employee Resource Groups (ie. Rainbow, Women of Wealthsimple, Black @ WS)
• Company-wide wellness days off scheduled throughout the year