Crypto.com is hiring a
Growth Creative Copywriter, Remote - Hong Kong, China

Summary

Crypto.com is seeking an experienced copywriter for its Growth Creative Team. The role requires developing engaging digital content across various platforms while staying up-to-date with digital social trends. The position offers remote work flexibility and requires 6+ years of fin-tech/blockchain content writing experience.

Requirements

• 6+ years of fin-tech / blockchain content writing experience
• Exceptional ability to craft impactful writing
• Proven experience as a Senior Copywriter with a strong portfolio showcasing work in the crypto industry, product descriptions, CRM content, and advertising campaigns
• In-depth understanding of the crypto landscape, including knowledge of cryptocurrencies, blockchain technology, industry trends, and the target audience's interests and preferences
• Proficiency in writing for different channels and formats, including social media, websites, emails, push notifications, and other in-app pop-ups
• Capability to develop strategic copywriting approaches that align with business objectives and campaign goals
• Experience working closely with cross-functional teams, such as designers, product managers, and CRM specialists, to develop and execute effective campaigns. Strong collaboration and communication skills are necessary to align messaging and maintain brand consistency
• Understanding of data-driven decision-making and the ability to analyze campaign performance to optimize copy and messaging. Familiarity with CRM tools, A/B testing, and performance metrics is beneficial
• Comfortable working in a fast-paced environment with shifting priorities and tight deadlines. Adaptable to changing requirements and open to feedback and iteration
• Exceptional skills in crafting long-form, narrative-driven content for CRM campaigns, such as email sequences, onboarding flows, and customer nurturing programs
• Proven ability to develop compelling, customer-centric copy that tells a story, builds emotional connections, and drives desired actions

Responsibilities

• Create innovative and compelling content for digital platforms, including social media, websites, video, email, and in-app content
• Understand content writing for various ad channels, such as Twitter, Facebook, Instagram, TikTok, Google, etc
• Work with the Growth team, including Acquisition, CRM, and Data Analytic teams, to create effective copywriting solutions
• Conduct research and conceptualize ideas to develop engaging messages for the target audience
• Create personalized, segmented messaging for different customer groups to boost engagement and conversions
• Write content in various formats, including push notifications, emails, blogs, and other short-form and long-form digital channels
• Set the tone and drive creativity, ensuring excellence in collaboration with the Project Manager and Creative team
• Stay up-to-date with trending topics and news to identify content opportunities
• Gather input and validate content with internal teams
• Ensure consistency and quality across all written materials
• Manage multiple projects simultaneously in a fast-paced environment, meeting deadlines with attention to detail
• Utilize AI tools to develop compelling visuals and content

Benefits

• Competitive salary
• Medical insurance package with extended coverage to dependents
• Attractive annual leave entitlement including: birthday, work anniversary
• Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
• Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope
• Work Perks: crypto.com visa card provided upon joining