Crypto.com is hiring a
Growth Creative Copywriter in Hong Kong, China

Logo of Crypto.com
Growth Creative Copywriter
🏢 Crypto.com
💵 ~$110k-$130k
📍Hong Kong, China
📅 Posted on Jul 11, 2024

Summary

Crypto.com is seeking an experienced copywriter for its Growth Creative Team. The role requires developing engaging digital content across various platforms while staying up-to-date with digital social trends. The position offers remote work flexibility and requires 6+ years of fin-tech/blockchain content writing experience.

Requirements

  • 6+ years of fin-tech / blockchain content writing experience
  • Exceptional ability to craft impactful writing
  • Proven experience as a Senior Copywriter with a strong portfolio showcasing work in the crypto industry, product descriptions, CRM content, and advertising campaigns
  • In-depth understanding of the crypto landscape, including knowledge of cryptocurrencies, blockchain technology, industry trends, and the target audience's interests and preferences
  • Proficiency in writing for different channels and formats, including social media, websites, emails, push notifications, and other in-app pop-ups
  • Capability to develop strategic copywriting approaches that align with business objectives and campaign goals
  • Experience working closely with cross-functional teams, such as designers, product managers, and CRM specialists, to develop and execute effective campaigns. Strong collaboration and communication skills are necessary to align messaging and maintain brand consistency
  • Understanding of data-driven decision-making and the ability to analyze campaign performance to optimize copy and messaging. Familiarity with CRM tools, A/B testing, and performance metrics is beneficial
  • Comfortable working in a fast-paced environment with shifting priorities and tight deadlines. Adaptable to changing requirements and open to feedback and iteration
  • Exceptional skills in crafting long-form, narrative-driven content for CRM campaigns, such as email sequences, onboarding flows, and customer nurturing programs
  • Proven ability to develop compelling, customer-centric copy that tells a story, builds emotional connections, and drives desired actions

Responsibilities

  • Create innovative and compelling content for digital platforms, including social media, websites, video, email, and in-app content
  • Understand content writing for various ad channels, such as Twitter, Facebook, Instagram, TikTok, Google, etc
  • Work with the Growth team, including Acquisition, CRM, and Data Analytic teams, to create effective copywriting solutions
  • Conduct research and conceptualize ideas to develop engaging messages for the target audience
  • Create personalized, segmented messaging for different customer groups to boost engagement and conversions
  • Write content in various formats, including push notifications, emails, blogs, and other short-form and long-form digital channels
  • Set the tone and drive creativity, ensuring excellence in collaboration with the Project Manager and Creative team
  • Stay up-to-date with trending topics and news to identify content opportunities
  • Gather input and validate content with internal teams
  • Ensure consistency and quality across all written materials
  • Manage multiple projects simultaneously in a fast-paced environment, meeting deadlines with attention to detail
  • Utilize AI tools to develop compelling visuals and content

Benefits

  • Competitive salary
  • Medical insurance package with extended coverage to dependents
  • Attractive annual leave entitlement including: birthday, work anniversary
  • Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
  • Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope
  • Work Perks: crypto.com visa card provided upon joining
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