Growth Lead

Summary

Join Dapper Labs, a leading consumer crypto company, and play a pivotal role in turning CryptoKitties and other blockchain-based digital collectibles into must-play experiences. You will model, test, and scale growth initiatives, experiment with gamified loops and full-funnel campaigns, and leverage smart segmentation to engage diverse audiences. Responsibilities include building dashboards, running experiments, developing marketing strategies across various channels, and fostering community engagement. The ideal candidate possesses strong experience in launching consumer initiatives, data analysis skills, deep crypto and web3 marketing knowledge, and a creative mindset. Success requires strong ownership, a founder mentality, and the ability to collaborate effectively within a fast-paced environment.

Requirements

• Strong experience launching engaging consumer initiatives (games, interactive apps, collectibles, web3 consumer products)
• Data chops and funnel fluency. Retention curves, cohort math, growth loops are second nature. You can use a variety of tools expertly to pull your own answers and, most importantly, ask the right questions
• Deep crypto and web3 marketing know-how. You talk crypto products and onchain growth tactics in your sleep - you have bought NFTs, tokens and/or cryptocurrencies
• Marketing fundamentals, excellent storytelling, creative bias to action. You write the copy, wire the test, and launch by Friday. You have the right mix of strong strategic long term thinking and planning, with stellar rapid execution. You communicate expertly cross-functionally to ensure best-in-class solutions
• Creative and lore sensibility. You get how marketing, technology, story telling, business, product and community weave together to build experiences and nurture opportunities. You will collaborate with the cross-functional team to align new and existing directions
• Strong ownership and founder mentality . You are passionate about what we’re building. You’re a self-starter, high-energy lead, with a proactive and innovative mindset. Our team is small and mighty, so we need stellar leaders who are ready to roll-up their sleeves and hustle to get results from zero-to-launch and beyond

Responsibilities

• Model → test → scale. Build LTV, CAC, payback dashboards; run experiments; double-down or kill fast
• Experiment boldly and introduce growth hacks. Spin up gamified loops—airdrops, staking rewards, quests—that drive acquisition and retention
• Full-funnel campaigns. Run SEO, paid, lifecycle, socials, email, and web3 channels with strong user acquisition, K-factor, and retention targets
• Smart segmentation. Tailor hooks for collectors, idle-game grinders, defi natives, and the next niche you uncover
• Community flywheels. Turn events, UGC, and influence collabs into self-propelling advocacy and growth loops
• Content pipeline. Brief creators, ship on-brand assets, fuel every touchpoint
• Risk radar. Pre-set kill metrics, spot exploits early, keep momentum while building two-way doors
• Market pulse. Track trends, rivals, and player needs; feed insights back to the product

Preferred Qualifications

• Viral, innovative, or notable launches under your belt. Extra bonus if they happened within web3
• AI in your workflow. Prompting, automation, vibe marketing— you know how to stay on top of the latest tech to run blazing fast. Design eye, strong copywriting, and good product sense
• Strong network across web3