Growth Lead

Summary

Join Power Digital as a CRO Account Director and drive organizational growth through strategic leadership, data analysis, client engagement, experimentation, and platform proficiency. Guide strategic decisions impacting growth, manage a team of UI/UX designers, developers, and account managers, and lead growth initiatives. Utilize analytical tools to derive actionable insights and present detailed analysis to clients. Facilitate transparent communication with clients, gather feedback, and provide regular performance updates. Drive rapid experimentation to optimize e-commerce and leverage AI technologies. Implement strategies to optimize clients' operations and foster strong client relationships. Coordinate cross-functional teams to achieve organizational objectives. This role requires proficiency in A/B testing, maintaining a testing schedule, cross-departmental collaboration, adapting strategies based on data, implementing innovative CRO strategies, and providing timely reporting. Key performance indicators include revenue impact, client retention, conversion rate improvement, and client satisfaction.

Requirements

• A/B Testing Effectiveness: Efficiently executing A/B tests to improve conversion rates
• Testing Velocity: Maintaining an active testing schedule with a certain number of A/B tests per month
• Collaboration within the POD: Ensuring cross-departmental collaboration and communication to serve client needs
• Learning and Adaptation: Continuously adapting strategies based on data from test results
• Innovation in CRO Strategies: Implementing innovative strategies within the conversion rate optimization team
• Documentation and Reporting: Providing timely and accurate reporting of CRO results to clients and stakeholders
• Technology Utilization: Leveraging CRO tools and technologies effectively to enhance processes and outcomes
• Revenue Impact: Increased revenue attributed to conversion rate optimization. Demonstrate the impact of CRO efforts on clients' ARPU generation within the first three sprints (months) or 90 days of engagement with the client by at least 20% lift
• Client Retention: Retain clients by consistently delivering value through personalized CRO strategies and maintaining regular communication to ensure satisfaction. Focus on building strong relationships during the first two months, aiming for an 80% retention rate
• Conversion Rate Improvement: Achieve a 10% increase in funnel conversion rates for the key metrics identified as priorities ("metrics on fire") on client websites in the first two -three months. Continuously optimize and improve overall conversion rates by focusing on main metrics that require attention and enhancement
• Client Satisfaction: Ensure clients are satisfied with conversion rate optimization efforts and overall service by improving client feedback and satisfaction levels. The target is to achieve an average client satisfaction score of 4.5 out of 5 on feedback surveys within the first 3 and 6 months with the client. This will be accomplished by regularly communicating progress, proactively addressing client needs, and resolving any concerns that arise

Responsibilities

• Strategic Leadership: Guiding strategic decisions that significantly impact the growth trajectory of the organization. This involves not only identifying strategic opportunities but also evaluating risks and potential outcomes. You will be responsible for managing a team of skilled UI/UX designers and developers, and account managers, providing guidance, mentorship, and ensuring cohesive collaboration to realize strategic objectives. Additionally, you will play a pivotal role as the lead strategist, where you'll actively contribute to and lead growth initiatives. This includes formulating actionable plans, defining goals, and aligning the team to work cohesively towards achieving these objectives, all while keeping a keen eye on emerging market trends and industry advancements to stay ahead in the competitive landscape
• Data Analysis & Insights: Utilize analytical tools to derive actionable insights, present detailed analysis to clients, and identify key metrics for business growth
• Client Relationship & Communication: Facilitate transparent and effective communication with clients to comprehend their needs and goals. Gather and analyze feedback from clients to enhance our strategies. Provide regular updates on their performance, offering insights and actionable recommendations to drive targeted improvements. Update clients with comprehensive metrics and performance insights to empower informed decision-making
• Experimentation & Optimization: Drive rapid experimentation to identify high-impact strategies, with a focus on optimizing e-commerce in alignment with targeted metrics
• Platform Proficiency & Cross-Channel Marketing: Demonstrate proficiency in ecommerce platforms such as Shopify and a holistic approach to various marketing channels
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Enhance Client Performance: Implement strategies to optimize clients' operations, leading to improved efficiency and measurable growth
• Strengthen Client Relationships: Foster trust and loyalty by understanding client needs, maintaining transparent communication, and consistently delivering exceptional service
• Lead Cross-Functional Teams: Coordinate and guide team members from various departments, ensuring collaborative efforts align with organizational objectives and achieve common goals

Preferred Qualifications

• A/B Testing Effectiveness: Efficiently executing A/B tests to improve conversion rates
• Testing Velocity: Maintaining an active testing schedule with a certain number of A/B tests per month
• Collaboration within the POD: Ensuring cross-departmental collaboration and communication to serve client needs
• Learning and Adaptation: Continuously adapting strategies based on data from test results
• Innovation in CRO Strategies: Implementing innovative strategies within the conversion rate optimization team
• Documentation and Reporting: Providing timely and accurate reporting of CRO results to clients and stakeholders
• Technology Utilization: Leveraging CRO tools and technologies effectively to enhance processes and outcomes