Product Growth Lead

Summary

Join ZOE, a science and nutrition company, as a Product Growth Lead to drive in-app user activation and revenue growth. This senior role demands expertise in growing B2C subscription apps, particularly in health and wellness. You will own key growth metrics, lead experiments across the user funnel, build viral loops and referral programs, and collaborate with various teams. The ideal candidate possesses 5-10+ years of experience in growth roles for B2C subscription apps, a proven track record in paid performance marketing, and strong analytical skills. ZOE offers a remote-first work environment, competitive compensation, and a comprehensive benefits package.

Requirements

• 5–10+ years of experience in growth roles for B2C and subscription-based apps
• Proven track record in managing paid performance marketing and optimising CAC/LTV at scale
• Deep experience running acquisition and monetisation experiments, not just ideating but executing
• Background in entrepreneurial, consumer tech apps, ideally health and wellness
• Strong analytical instincts and fluency with growth metrics, cohort analysis, and funnel optimisation
• Highly collaborative, resourceful, and unafraid to make bold bets and own the outcome
• Excellent communication skills and a bias for action
• Comfort in ambiguity and a scrappy, test-and-learn mindset

Responsibilities

• Own core business metrics: daily/weekly revenue, installs, CAC, LTV, and margin
• Lead end-to-end growth experimentation across the funnel, from acquisition through referral, onboarding, activation, and upsell
• Build and refine viral loops, referral programs, and product-led acquisition strategies
• Run A/B tests and data-informed experiments with speed and discipline. Leverage qualitative and quantitative insights to identify high-impact growth opportunities
• Collaborate closely with marketing, design, data, and marketing to move the metrics that matter
• Bring a culture of experimentation, urgency, and ownership across the growth function

Benefits

• Remote work, flexible hours
• Competitive health insurance
• Professional development programs