Growth Marketer - Acquisition

Summary

Join Uniswap Labs, a company building products for simple and secure DeFi access, as a Growth Marketer to own and optimize paid acquisition strategy across all channels. You will play a key role in scaling Uniswap's growth engine, launching impactful campaigns, and experimenting with new channels to reach and engage users. This role involves partnering with performance contractors, product, and design teams to execute and iterate on campaigns, book strategic placements, and explore new avenues like influencer and affiliate marketing. You will drive weekly reporting and insights across paid, deliver creative ideas backed by data, and help shape the go-to-market playbook for Uniswap's ecosystem of products.

Requirements

• 5 years of marketing experience working with technical B2C products, with a strong background in performance marketing
• Passionate about working at the cross-section of quantitative and creative marketing
• Obsessed with crypto, DeFi, and Web3 as transformative opportunities, with personal or professional experience using a self-custody wallet, engaging with dApps, NFTs, or participating in DAOs
• Incredibly clear written communication and desire to document everything
• Very organized, able to stay on top of several moving projects at once
• Experience with A/B & multivariate testing and a solid understanding of statistics
• Understanding of product & marketing KPIs like LTV, ARPU, and ROAS

Responsibilities

• Own performance marketing strategy across all paid channels including Google, X, Apple Search Ads, Reddit, and programmatic
• Partner with performance marketing contractors to launch and regularly optimize campaigns and creatives
• Lead the end-to-end project management for acquisition channels, including managing timelines, deliverables, and communications to stakeholders
• Launch new acquisition channels like influencers & affiliates to unlock new opportunities for user growth
• Plan and execute bookable media placements with key partners across all mediums including digital, podcasts, newsletters, and sponsored content
• Deliver in-depth weekly reporting & analysis for all channels under ownership, and identify opportunities to expand our analytics capabilities
• Contribute to Go-To-Market channel strategy and execution for new launches across UL product lines

Benefits

• Company-paid medical, dental, & vision for you and your dependents
• Gym subsidy
• 401(k) with 4% employer contribution
• Annual $1,500 education stipend
• Unlimited and encouraged time off
• Up to 16 weeks paid parental leave
• Home office setup stipend for remote employees
• Daily lunches at NY headquarters