VP, Member Growth Marketing

League
Summary
Join League as the Vice President of Member Growth Marketing and lead the development and execution of lifecycle marketing strategies to boost member activation, retention, and re-engagement. Partner with the Member Behavior team to translate insights into impactful campaigns across various channels, including email, push notifications, and in-app experiences. Lead the strategy and execution of campaigns to accelerate user growth, reduce churn, and enhance member value. Test and learn quickly, balancing data-driven thinking with compelling storytelling. Collaborate closely with product, health solutions, content, and commercial teams to ensure alignment and impact. Build and lead a high-performing team, establishing clear priorities and fostering a culture of experimentation and results. This role offers an exceptional opportunity for a lifecycle marketing leader to make a measurable difference in peopleโs health.
Requirements
- Proven experience leading growth or lifecycle marketing teams, ideally in digital health, SaaS, or consumer tech
- Demonstrated success designing and executing lifecycle marketing programs across multiple channels (email, push, in-app)
- Deep understanding of user segmentation, personalization, and marketing automation
- Strong analytical skills with the ability to interpret data, generate insights, and drive decisions
- Track record of driving measurable improvements in user activation, retention, and churn reduction
- Excellent communicator with strong cross-functional influence and storytelling abilities
Responsibilities
- Lifecycle Growth Strategy: Lead the development of end-to-end lifecycle marketing strategies to increase activation, reduce churn, and maximize MAU across customer segments
- Team Leadership & Execution: Build and lead a high-performing Member Growth Marketing team. Establish clear priorities, coach for performance, and foster a culture of experimentation, agility, and results
- Cross-Functional Collaboration: Work hand-in-hand with the Member Behavior team to identify behavioral patterns and translate insights into actionable campaign tactics. Collaborate across product, content, engineering, and commercial teams to align strategy and execution
- Experimentation & Optimization: Design, launch, and optimize high-velocity A/B and multivariate tests across email, push, in-app, and new engagement channels. Measure what works, scrap what doesnโt, and scale what moves the needle
- Analytics & Reporting: Establish robust performance metrics and dashboards to monitor campaign performance, user engagement trends, and MAU growth. Share insights and results regularly with executive and customer-facing teams
- Customer Enablement: Support Customer Solutions team with referenceable playbooks, one-pagers, and campaign frameworks that demonstrate how marketing tactics contribute to customer goals
- Marketing Technology & Enablement: Ensure the tools and data infrastructure are in place to support personalized, timely, and scalable engagement campaigns. Partner with product and engineering teams on data quality and activation workflows
- Ensure access management is performed in compliance with the employee's role and responsibilities
- Responsibility and accountability for executing League's policies and procedures within the department/ team
- Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations
- Compliance with Information Security Policies
Preferred Qualifications
- Experience working with behavioral science or product analytics teams is a plus
- Strong familiarity with Salesforce Marketing Cloud