Growth Marketer

Summary

Join Tavus, a Series A company building the human layer of AI, as a Growth Marketer. This role focuses on driving scalable and creative growth strategies, encompassing user acquisition, pipeline generation, brand awareness, and funnel optimization. You will own the self-serve customer journey, work closely with sales, and execute scrappy growth experiments. The ideal candidate possesses proven experience in early-stage startups, expertise in growth marketing areas, and a strong bias for action. Tavus offers a flexible work schedule, unlimited PTO, competitive healthcare and gear stipends, and a fun work environment.

Requirements

• Proven experience in early-stage startups (can point to key case studies and metrics you drove)
• Deep expertise and proven success in at least a couple of key growth areas (e.g., user acquisition, conversion optimization, or growth hacking)
• An understanding of both self-serve and sales-led growth motions, and a knack for ideating creative ways to drive both
• Ability to appeal to diverse audiences, including developers, founders, and mid-market/enterprise buyers, tailoring messaging to each
• Strong bias for action with a track record of independently solving problems in fast-paced environments. Unblock yourself and get it over the finish line. You don’t need a slew of people in specialized roles to get stuff done, you just do it
• Clear, crisp communication
• A deep and genuine excitement for AI, specifically conversational/video products

Responsibilities

• Own and optimize the entire self-serve customer journey across the Tavus platform to maximize self-serve revenue growth, expansion, and activation. Includes user acquisition
• Drive mid market and enterprise pipeline, working closely with sales to refine ICP and identify intent signals
• Get creative and do what it takes to drive brand awareness and growth- which could mean reddit, events, community, email sequencing, demand generation, lifecycle, or more. You’ll be running 0-1 playbooks, not optimizing an existing machine
• Develop, formalize, and meticulously manage every conversion point in the marketing funnel, obsessing over testing and refinement. We’re okay taking big swings… incremental improvements don't move the needle
• Execute scrappy growth experiments and ground-up initiatives, iterating quickly to find what works. Applying your learnings to build the end to end growth strategy
• Own and optimize email marketing funnels to drive activation, retention, and expansion. Includes lifecycle campaigns, automated sequencing, and high-converting nurture flows

Preferred Qualifications

• Experience with video marketing, technical products, or building growth loops
• Has marketing experience with frontier tech
• Taste and visual aesthetic sense, and strong writing ability
• Experience working on technical or developer-focused products
• Likes data-driven decision-making, but isnt afraid to rely on intuition
• Former founder or product experience is a plus

Benefits

• Flexible work schedule
• Unlimited PTO
• Extremely competitive healthcare and gear stipends