Growth Marketer

Summary

Join M32 Labs, a Silicon Valley-based AI company, as their Growth Marketer. This is a hands-on, full-stack marketing role focused on driving acquisition, conversion, and experimentation across digital channels. You will manage and optimize campaigns, build and test landing pages, and work closely with the SVP of Marketing on new strategies. The role requires strong performance marketing foundations, creative problem-solving, and the ability to operate across a broad range of marketing initiatives. M32 Labs is a remote-first company, offering a fast-paced, high-impact environment with significant autonomy and the opportunity to work directly with C-level executives. The salary range is £70,000–£85,000 per year.

Requirements

• 3+ years of experience in digital marketing, with a strong bias toward performance marketing and B2B
• Proven ability to manage significant budgets across Google, Meta, LinkedIn, etc
• Experience building or optimising landing pages with CRO best practices
• Experience using AI tools such as ChatGPT, Claude, etc
• Deep understanding of marketing fundamentals, analytics, and experimentation
• Strong proficiency in Google Ads, Meta Ads, LinkedIn Ads Manager, GA4, and Framer
• Strong copy instincts and design taste; capable of producing assets or guiding freelancers
• Experience with marketing automation tools like Zapier, n8n, Make, etc
• Self-starter who thrives in ambiguity and rapid iteration
• Collaborative, low-ego team player who’s willing to roll up sleeves and do the dirty work
• Operates with urgency and prioritises outcomes over activity
• Excited to work across time zones and jump into different projects as needed

Responsibilities

• Manage and optimise campaigns across Google Search, Meta Ads, LinkedIn Ads, and Bing
• Research keywords, create campaigns, manage bidding strategies, test creatives
• Launch and experiment with new platforms (Reddit, X/Twitter, TikTok, programmatic, etc.)
• Analyse ad performance, conversion paths, and CAC metrics with strong analytical rigour
• Build, test, and optimise landing pages (Framer experience strongly preferred)
• Implement A/B tests and multivariate tests to improve conversion rates
• Track behavioural data using tools like Hotjar, GA4, or similar
• Work closely with the SVP of Marketing on new go-to-market strategies
• Ideate and execute scrappy growth experiments - if something might work, you’ll try it
• Own and drive special projects across lifecycle, funnel optimisation, or community
• Support hiring and onboarding of new marketing team members
• Fill operational gaps across SEO, lifecycle, or comms as needed
• Build repeatable systems and documentation to enable scale
• Ideally, you’re capable of producing and testing basic creatives
• Strong written English and copy instincts - can iterate on landing pages and ad copy
• Bonus: familiarity with short-form video formats, motion graphics tools, or Canva/Figma
• Assist with influencer outreach, co-marketing, and affiliate testing
• Manage email flows or lifecycle campaigns across onboarding, retention, and upsell
• Help shape the narrative across touchpoints, working closely with product and content

Preferred Qualifications

• Ideally: startup or high-growth company background
• Ideally, have experience working on marketing for SaaS tools and/or AI products
• Bonus: experience with email marketing ( Customer.io Klaviyo, Mailchimp, or similar), influencer outreach/campaigns

Benefits

• Remote work, flexible hours
• ��70,000–£85,000 per year, depending on experience and capability