Growth Marketer

Summary

Join M32 Labs, a Silicon Valley-based AI company, as a Growth Marketer to drive acquisition, conversion, and experimentation across digital channels. This is a hands-on, full-stack marketing role requiring strong performance marketing foundations and creative problem-solving skills. You will collaborate closely with the SVP of Marketing and executive team to scale campaigns, launch initiatives, and fill key gaps. The role demands a self-starter who thrives in a fast-paced, remote-first environment with high impact and immediate feedback. Deadlines are tight, and expectations are high; this is not a standard 9-5 job. The salary range is $95,000–$130,000 CAD per year.

Requirements

• 3+ years of experience in digital marketing, with a strong bias toward performance marketing and B2B
• Proven ability to manage significant budgets across Google, Meta, LinkedIn, etc
• Experience building or optimising landing pages with CRO best practices
• Experience using AI tools such as ChatGPT, Claude, etc
• Deep understanding of marketing fundamentals, analytics, and experimentation
• Strong proficiency in Google Ads, Meta Ads, LinkedIn Ads Manager, GA4, and Framer
• Strong copy instincts and design taste; capable of producing assets or guiding freelancers
• Experience with marketing automation tools like Zapier, n8n, Make, etc
• Self-starter who thrives in ambiguity and rapid iteration
• Collaborative, low-ego team player who’s willing to roll up sleeves and do the dirty work
• Operates with urgency and prioritises outcomes over activity
• Excited to work across time zones and jump into different projects as needed

Responsibilities

• Manage and optimise campaigns across Google Search, Meta Ads, LinkedIn Ads, and Bing
• Research keywords, create campaigns, manage bidding strategies, test creatives
• Launch and experiment with new platforms (Reddit, X/Twitter, TikTok, programmatic, etc.)
• Analyse ad performance, conversion paths, and CAC metrics with strong analytical rigour
• Build, test, and optimise landing pages (Framer experience strongly preferred)
• Implement A/B tests and multivariate tests to improve conversion rates
• Track behavioural data using tools like Hotjar, GA4, or similar
• Work closely with the SVP of Marketing on new go-to-market strategies
• Ideate and execute scrappy growth experiments - if something might work, you’ll try it
• Own and drive special projects across lifecycle, funnel optimisation, or community
• Support hiring and onboarding of new marketing team members
• Fill operational gaps across SEO, lifecycle, or comms as needed
• Build repeatable systems and documentation to enable scale
• Ideally, you’re capable of producing and testing basic creatives
• Strong written English and copy instincts - can iterate on landing pages and ad copy
• Bonus: familiarity with short-form video formats, motion graphics tools, or Canva/Figma
• Assist with influencer outreach, co-marketing, and affiliate testing
• Manage email flows or lifecycle campaigns across onboarding, retention, and upsell
• Help shape the narrative across touchpoints, working closely with product and content

Preferred Qualifications

• Ideally: startup or high-growth company background
• Ideally, have experience working on marketing for SaaS tools and/or AI products
• Bonus: experience with email marketing ( Customer.io Klaviyo, Mailchimp, or similar), influencer outreach/campaigns

Benefits

• $95,000 - $130,000 a year
• Remote-first role