Growth Marketing

Summary

Join Addition Wealth, a transformative financial health platform, as a Growth Marketer to drive top-of-funnel demand generation. You will own and execute full-funnel demand generation for prospects, developing and managing high-impact campaigns across various paid channels. This role demands experimentation, optimization, and building scalable systems and workflows. You will collaborate with cross-functional teams and leverage analytics tools to measure and iterate on performance. The ideal candidate possesses 3-6 years of experience in growth marketing, a proven ability to execute multi-channel campaigns, and strong analytical and copywriting skills. Addition Wealth offers a high-impact role with ownership, a remote-first environment, and competitive benefits.

Requirements

• 3-6 years of experience in growth, performance, or demand generation marketing (B2B SaaS or fintech/financial services ideal)
• Proven ability to plan, execute, and scale multi-channel campaigns with measurable resultsCreative, experimental, and deeply curious. You love testing ideas and learning what resonates
• Comfortable with analytics tools (HubSpot, GA4, Looker, LinkedIn Ads Manager, etc.) and data storytelling
• Excellent copywriting instincts with a clear, audience-first approach to messaging
• Organized operator who can build from zero and move fast
• Thrives in a remote-first, startup environment—comfortable juggling ambiguity and competing priorities

Responsibilities

• Own and execute full-funnel demand generation for prospects
• Develop and manage high-impact campaigns across LinkedIn, Google Ads, Meta, programmatic, and other paid channels
• Build email acquisition systems, landing pages, lead capture flows, and nurture funnels with clear attribution and tracking
• Run rapid-fire experiments to test creative, copy, channels, and audience segmentation
• Measure and iterate on performance using CAC, CPL, CTR, conversion rates, and ROI as your north stars
• Build dashboards and reporting to drive visibility and clarity across the team
• Create scalable playbooks, templates, and workflows to grow demand generation sustainably
• Evaluate and manage growth stack tools (HubSpot, Webflow, Zapier, GA4, Looker, analytics platforms)
• Partner with content, design, and sales to develop cohesive campaigns and messaging
• Incorporate feedback from sales, customer success and product to refine targeting and positioning
• Collaborate on marketing assets, product positioning, and conversion optimization efforts

Preferred Qualifications

Experience marketing to HR/People teams or within the workplace benefits ecosystem

Benefits

• High-impact role with ownership and visibility across the company
• Direct partnership with the leadership team in a fast-paced, mission-driven environment
• Work from anywhere with a preference for EST or CST overlap
• Outsized opportunity to grow as we scale - stretch into new areas and shape our growth strategy
• Competitive salary + equity compensation
• 401(k) + employer match
• Comprehensive health, dental, and vision insurance
• Unlimited vacation policy and flexible work hours
• Generous parental leave
• Regular offsites and team events to stay connected and have fun
• Unlimited access to financial professionals for your own planning