Director, Product Led Growth Marketing

Summary

Join G-P as a Product-Led Growth Marketer and establish the PLG Marketing function, supporting SaaS offerings and accelerating self-serve Go-to-Market motion. Partner with the Product team to drive customer acquisition and revenue growth using data-driven strategies. Develop and execute comprehensive growth plans, optimize marketing funnels, and lead impactful campaigns. This role requires a strategic thinker with strong execution skills. You will collaborate cross-functionally, manage multiple priorities, and represent the business to C-level executives. G-P offers competitive compensation, including a base salary range of $140,000-$175,000 plus an annual bonus, and excellent benefits.

Requirements

• 5+ years of experience in a product-led growth (PLG) role within a B2B SaaS company
• Strong analytical skills with the ability to interpret data and derive actionable insights
• Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., HubSpot, Heap, Google Analytics, 6Sense, Salesforce)
• Proven track record of collaborating cross-functionally with a small, high performing group of peers across Marketing, Product, and Revenue
• Excellent project management skills and the ability to manage multiple priorities effectively
• Exceptional written and verbal communication skills
• Ability to craft compelling marketing messages and present ideas clearly to stakeholders
• Bachelor’s degree in marketing, Business, or a related field

Responsibilities

• Partner with Product Marketing to Identify priority market segments and define the ideal customer journey and lifecycle for G-P’s self-serve products
• Develop detailed digital marketing plans for the complete customer lifecycle (customer acquisition/conversion journey, ongoing usage/engagement/graduation, customer retention, and growth/expansion). Plans will span messaging and channel-level activation details, including content marketing, social, paid media, web, and email marketing
• Orchestrate execution of plans across Digital, Content, Web, and Email marketing teams, and own outcomes of all PLG Growth Marketing efforts
• Define key operational metrics to measure and optimize the performance of lifecycle marketing efforts across channels
• Design and deploy A/B testing program for testing hypotheses across the complete customer lifecycle
• Jointly own revenue objectives with Product business team counterparts
• Conduct market research and gather customer feedback to understand target audience needs, preferences, and pain points
• Represent the business in quarterly reviews with C-level executives across Product, Marketing, and Revenue organizations

Preferred Qualifications

• Prior experience in an HR-related industry
• Advanced degree or certifications in digital marketing, data analytics, or growth hacking

Benefits

• Annual gross base salary range for this position is $140,000-$175,000 plus an annual bonus opportunity
• Generous paid parental leave
• Flexible time off
• Flexible spending accounts
• Medical Insurance
• Dental insurance
• Vision insurance
• Sabbatical after 5 years of service