Senior Director of Growth Marketing

Summary

Join Constant Contact as the Senior Director of Growth, leading global expansion and customer acquisition efforts. You will oversee an eight-figure budget, manage a marketing team, and develop data-driven acquisition strategies across multiple channels. This role demands proven expertise in SEM, paid social, and mobile marketing, along with strong analytical skills and leadership experience. You will be responsible for optimizing campaigns, tracking key metrics, and collaborating with various teams. Constant Contact offers a competitive compensation package, including health and welfare benefits, paid time off, and a hybrid work model.

Requirements

• 12+ years of experience in growth marketing, performance marketing, or a related role, with a strong focus on customer acquisition at a transaction-based business (e-commerce, subscription services, fintech, etc.)
• Proven expertise in SEM with hands-on experience managing large-scale paid search campaigns
• Strong background in Paid Social and mobile marketing with a track record of scaling these channels successfully
• Proven experience managing an eight-figure marketing budget with a focus on efficiency and ROI working in environments where customer funnels and conversions are monitored hourly with expectations for optimization
• Strong background in paid social and mobile marketing with a track record of scaling these channels successfully
• Data-driven mindset with strong proficiency in marketing analytics, attribution models, and performance optimization
• Leadership experience in managing and mentoring high-performing marketing teams in fast-paced environments
• Excellent cross-functional collaboration skills to align acquisition strategies with Sales, Product, and Data teams
• Ability to thrive in a fast-paced, high-growth environment and drive results with a test-and-learn approach

Responsibilities

• Manage and optimize a sizable marketing budget, ensuring efficient allocation of spend across various channels to achieve ambitious acquisition goals
• Develop and execute a data-driven acquisition strategy across paid search (SEM), paid social, affiliate, and mobile to drive scalable growth with strong ROI
• Own campaign performance with hourly, daily, and weekly reporting cadences, continuously optimizing toward CAC, LTV, and other key performance metrics. Track customer funnel metrics and new customer rates on an hourly basis, making rapid adjustments to campaigns for optimal performance
• Stay ahead of industry trends, experiment with new channels (e.g., programmatic, influencer partnerships), and scale successful initiatives
• Lead, mentor, and scale a team of marketing managers, fostering a culture of quick decision-making, accountability, experimentation, and continuous improvement in a fast-paced environment focused on maximizing conversion to trial and paid outcomes
• Drive the monthly, quarterly, and annual forecasting/reforecasting process to align acquisition goals with overall business objectives
• Work closely with Sales, Analytics, and the rest of the Marketing org to align on growth strategies and optimize the end-to-end customer funnel

Benefits

• Health and welfare benefits including paid leave
• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
• At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues
• You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities