Growth Marketing Lead

Summary

Join Airbnb's Engagement Growth Marketing team as the Growth Marketing Lead, Engagement (Host) and play a critical role in managing Airbnb's relationship with its Host community. You will own and manage lifecycle campaigns to nurture hosts throughout their journey, execute CRM initiatives, and collaborate with cross-functional teams. Responsibilities include driving marketing strategies, conducting experiments, analyzing data, and reporting on key performance indicators. This role requires extensive CRM/email marketing experience in a fast-paced e-commerce environment, strong analytical skills, and exceptional project management abilities. The position is US-remote eligible, with occasional office work. Compensation includes a competitive salary, bonus, equity, benefits, and employee travel credits.

Requirements

• 10+ years of CRM/email experience in a consumer-facing, fast-paced ecommerce company
• Solid track record of successfully managing and executing large-scale, complex B2C email campaigns and cross-functional projects
• Deep understanding of CRM strategy and management, with strong interest in how it works “under the hood” (i.e. tracking, marketing tech stack, tooling)
• Exceptional project management and organization skills, with meticulous attention to detail
• Experience working directly with Production and Engineering teams to drive technical projects, with a solid understanding of information architecture
• Results-driven marketer with proven quantitative and analytical skills; should be extremely comfortable with Excel (functions, pivots, etc.) and reporting tools like Tableau
• Creative, methodical problem-solving skills with focus on efficient execution while balancing big-picture thinking
• Proactive & independent, always looking for ways to take initiative and improve existing programs/processes
• Must be a collaborative, cross-functional team player and comfortable partnering with a variety of teams from Engineering to Design
• Must exhibit superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to stakeholders and senior leadership
• Passion for CRM and user engagement
• Strong sense of ownership and entrepreneurial spirit

Responsibilities

• Own & manage lifecycle campaigns that help Airbnb hosts realize their hosting potential and nurtures them throughout their hosting journey
• Execute flawlessly against a robust deployment schedule of demand driving CRM initiatives, report on results and recommend next steps on scaling
• Work closely with cross-functional partners (Community, Supply, International, Product, Data Science & Analytics) to identify and execute opportunities to support Hosts throughout their lifecycle
• Serve as a subject matter expert in Host user experiences and related systems / tooling to continuously improve execution and optimizations
• Maintain strong relationships with Marketing Ops and Marketing Technology teams by having a deep understanding of our tech and tooling needs and working with operations to deliver solutions to fit unique needs
• Own project management and cross-functional campaign development workflow with dedicated Product, Engineering, Analytics, Data Science, and Creative teams
• Conduct regular, extensive experimentation to facilitate rapid learning & application of any insights
• Translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic, and dynamic content requirements
• Initiate and conduct in-depth user data analyses and experimentation that will directly impact strategy and the program roadmap
• Own comprehensive daily, weekly, monthly reporting of all relevant CRM KPIs & influence the build of the right dashboards to track and socialize performance

Preferred Qualifications

• Product management experience
• Experience with top-tier ESP
• Knowledge of SQL

Benefits

• Bonus
• Equity
• Benefits
• Employee Travel Credits