Growth Marketing Lead, Success

Summary

Join Cartwheel, a company building a mental health program for kids, as their Growth Marketing Lead. You will develop and implement marketing strategies to increase awareness and utilization of their services within school districts. This role involves creating multi-channel communication strategies, targeted campaigns, and compelling content to engage various stakeholders, including administrators, staff, parents, and students. You will collaborate closely with the Success team to align marketing initiatives with district goals and track key performance metrics. The position is remote, full-time, and offers competitive compensation and benefits. Cartwheel is backed by top investors and is committed to improving student mental health outcomes. This is a W2, Full-Time, Salaried position.

Requirements

• 5+ years of B2B2C growth marketing experience, preferably in K-12 edtech, startup, and/or healthcare
• Senior level project management skills
• Proven track record of designing and executing multi-audience marketing strategies
• Experience with digital marketing, content creation, and campaign management
• Strong understanding of marketing analytics and performance measurement
• Excellent communication skills with the ability to craft compelling messages for diverse audiences
• Experience collaborating with customer success teams and supporting client relationships
• Creative problem-solver with the ability to work within school district constraints and protocols
• Passion for mental health advocacy and improving outcomes for students

Responsibilities

• Develop and execute multi-channel communication strategies to drive utilization and engagement across different  B2B and B2B2C stakeholder groups (district administrators, school staff, families, and students)
• Create targeted marketing campaigns for key seasonal moments (back-to-school, testing periods, summer) to maintain engagement and maximize service utilization
• Design effective strategies and communication channels to reach families directly
• Implement marketing initiatives to support the newly launched self-referral pathway, enabling families to directly request services
• Build and maintain communication cadences that keep Cartwheel top-of-mind for school staff who can refer students to our services
• Collaborate closely with the Success team to ensure marketing initiatives align with district implementation goals and timelines
• Drive new product adoption and expansion within existing district partnerships
• Develop compelling content and messaging that resonates with each audience segment
• Track, analyze, and report on key marketing performance metrics to continuously optimize strategies
• Manage marketing budgets effectively and leverage contractors as needed to supplement execution

Benefits

• Competitive cash compensation between $120,000-$150,000
• Equity ownership stake in the company
• High-quality health insurance with a $0 monthly premium option for employees
• Dental, Vision, and Employer-Sponsored Life Insurance
• 4 weeks of paid PTO (3 weeks any time + 1 week office closure in December)
• Sick Leave + Holidays
• 401K with 2% employer match
• Team-based culture with mission-driven colleagues who will go to bat for you