Growth Marketing Lead, Sales

Summary

Join Cartwheel, a company building a mental health program for kids, as their strategic Growth Marketing Lead, Sales. This role focuses on driving school district acquisition and supporting the sales pipeline. You will develop and execute B2B marketing strategies, creating content, optimizing digital presence, and contributing directly to revenue growth. Responsibilities include managing multi-channel marketing campaigns, optimizing organic digital presence, creating sales enablement materials, implementing lead nurturing programs, and collaborating with the sales team. The ideal candidate has 5+ years of B2B growth marketing experience, preferably in K-12 edtech, and strong project management skills. This is a remote, full-time, salaried position with competitive compensation and benefits.

Requirements

• 5+ years of B2B growth marketing experience, preferably in K-12 edtech, startup, and/or healthcare
• Senior level project management skills
• Proven track record of driving lead generation and contributing to sales pipeline growth
• Experience with digital marketing, content creation, SEO, and social media growth strategies
• Strong understanding of marketing analytics and performance measurement
• Excellent communication skills with the ability to craft compelling B2B messaging
• Experience collaborating with sales teams and supporting the full sales cycle
• Creative problem-solver with the ability to work in a fast-paced startup environment
• Passion for mental health advocacy and improving outcomes for students

Responsibilities

• Develop and execute multi-channel marketing campaigns to drive awareness and generate qualified leads for our sales pipeline
• Own and optimize our organic digital presence, including website content, SEO strategy, and social media growth
• Create compelling content and sales enablement materials that effectively communicate our value proposition to school district decision-makers
• Implement lead nurturing programs that move prospects through the sales funnel from initial awareness to closed-won contracts
• Design and execute targeted campaigns for key seasonal moments in the education purchasing cycle
• Collaborate closely with the Sales team to align marketing initiatives with sales strategies and goals
• Analyze marketing performance metrics to continuously optimize strategies and improve ROI
• Stay current on education technology trends and competitive landscape to inform marketing strategy
• Support the Sales team with materials and messaging for conferences, events, and direct outreach

Benefits

• Competitive cash compensation between $120,000-$150,000
• Equity ownership stake in the company
• High-quality health insurance with a $0 monthly premium option for employees
• Dental, Vision, and Employer-Sponsored Life Insurance
• 4 weeks of paid PTO (3 weeks any time + 1 week office closure in December)
• Sick Leave + Holidays
• 401K with 2% employer match