Growth Marketing Lead

Summary

Join Passthrough as their Growth Marketing Lead and own the pipeline across inbound, outbound, and partnerships. You will design campaigns, configure systems, and ensure easy execution for sales, marketing development, and partnerships. Fuel the engine with content, podcasts, webinars, research, and co-marketing. Bring strategic thinking, sharp operational instincts, and a drive for ownership. This central role reports to the CEO and involves cross-team collaboration to generate qualified opportunities. You will solve problems by owning pipeline creation, launching integrated campaigns, making demand generation plays execution-ready, maintaining and optimizing the marketing/revenue stack, tracking campaign performance, managing outsourced workstreams, driving consistent execution of content, and recommending improvements to the stack or strategy. This role is ideal for someone who wants ownership, proactively seeks opportunities, learns from real campaigns, and views failure as a learning experience.

Requirements

• 4–7 years of experience in B2B demand generation, growth marketing, or revenue marketing
• A track record of creating pipeline through multi-channel campaigns
• Experience working closely with sales and partnerships teams
• Comfort with tools like ActiveCampaign, Salesloft, Zapier, and Webflow—or the ability to learn quickly
• A builder mindset: You like connecting the dots, solving bottlenecks, and getting from idea to outcome
• Analytical chops to measure what’s working and creative instincts to test new ideas
• You value clarity, execution, and stretching dollars to get the biggest impact

Responsibilities

• Own pipeline creation across inbound, outbound, and partner-driven channels
• Plan and launch integrated campaigns across email, paid, social, events, and content
• Make demand generation plays execution-ready for sales, MDRs, and partners
• Maintain and optimize our marketing/revenue stack (Salesloft, ActiveCampaign, Salesforce, Zapier, Webflow, etc.)
• Track campaign performance and optimize by audience, segment, and channel
• Manage outsourced workstreams for design, content, and other needs
• Drive consistent execution of webinars, podcasts, and newsletters—and make sure they support our pipeline goals
• Recommend improvements to the stack or strategy that can materially improve efficiency or results

Preferred Qualifications

• Early-stage startup experience: you’re used to building as you go, prioritizing fast feedback over perfection
• Experience creating campaigns that target fund managers, legal counsel, or fund administrators especially in the context of fund formation, compliance, or investor onboarding
• Ability to turn educational content into pipeline: e.g., webinars → nurture → opp creation
• Ability to make light edits in Webflow or design assets in Canva without outside help

Benefits

• Competitive salary (base salary + performance-based bonus)
• Passthrough stock options
• Flexible remote-first work policy
• WeWork All-Access membership (if applicable)
• Health, dental, and vision insurance
• Annual health & wellness stipend
• 401k contribution program with matching
• Life insurance
• PTO & unlimited sick leave
• Parental leave