Growth Marketing Manager

closed
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Canva

๐Ÿ“Remote - Turkey

Summary

Join Canva's International Marketing team as a Growth Marketing Contractor and play a critical role in executing Canvaโ€™s growth marketing strategy for Turkey. Based remotely from anywhere in Tรผrkiye, you will work full-time with flexible hours, collaborating with various teams to drive user growth and engagement. This 6-month contract requires managing goals, measuring success, and reporting on marketing initiatives. You will be the market expert for Canva in Turkey, responsible for strategy execution, cross-functional collaboration, and ensuring country-level goals are met. The role demands strong experience in paid social media marketing and a deep understanding of the Turkish market. You'll need to be proficient in English and Turkish and comfortable working across multiple time zones.

Requirements

  • 4+ years of experience as a growth marketer with exposure to both paid and organic channels
  • Strong experience of strategising, building, optimising and scaling Paid Social (Facebook, YouTube, TikTok etc.) and Ad Creatives
  • Deep understanding of the Turkish market through first-hand experience in high-growth consumer-focused technology companies preferably in the technology space
  • Comfort in leading a multi-channel growth strategy and marketing plan across paid marketing, organic social, brand, partnerships, PR, lifecycle, affiliate, and product growth
  • Deep understanding of the fundamentals of multi-channel marketing: ROAS, payback model, incrementality, retention, attribution, etc
  • Ability to make decisions under ambiguity with an experimental and learning mindset
  • Experience in working cross-functionally and effectively with multiple partners in different time zones
  • Skills and experience in planning and managing budgets of $1M+ in an efficient and productive manner with a focus on key priorities and spending principles
  • A strong desire to execute, drive impact and demonstrate urgency with projects big and small
  • A self-leader who can work independently in a fast-changing environment with evolving priorities while multiple teams rely on you
  • Full proficiency in English & Turkish is required for this position
  • Must be native Turkish or fluent Turkish speaking & writing
  • You will be enthusiastic about user acquisition through leveraging marketing channels - with strong experience in Paid Social (Facebook, YouTube) and Ad Creatives
  • You will bring a deep understanding of the market gained through first-hand experience and a local professional network
  • This role will cover a wide range of responsibilities - building strategy, leading execution, collaborating with multi-channel teams, and reporting on progress
  • You will ultimately own Turkeyโ€™s key growth metrics (primarily MAUs) and strong contribution to revenue and profitability goals

Responsibilities

  • Drive and constantly iterate on the country's growth strategy based on local market insights
  • Be the market expert for Canva - Be the country expert and primary point of contact for all growth marketing activities in the country
  • Work closely with central and regional teams to execute marketing campaigns aligned with local goals
  • Manage short and long-term goals, measure success, report and iterate across marketing channels to ensure incremental growth
  • Ensure that the country-level goals are achieved within the defined budgets and guardrails
  • Communicate accurate and timely weekly reports on the performance of your marketing initiatives to the global team & other stakeholders
  • Support and participate win other global marketing and growth activities as needed

Benefits

  • This is a 6-month contract with full-time and flexible hours
  • Remote work
This job is filled or no longer available

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