Growth Marketing Manager

Summary

Join Canva's International Marketing team as a Growth Marketing Contractor and play a critical role in executing Canva’s growth marketing strategy for Turkey. Based remotely from anywhere in Türkiye, you will work full-time with flexible hours, collaborating with various teams to drive user growth and engagement. This 6-month contract requires managing goals, measuring success, and reporting on marketing initiatives. You will be the market expert for Canva in Turkey, responsible for strategy execution, cross-functional collaboration, and ensuring country-level goals are met. The role demands strong experience in paid social media marketing and a deep understanding of the Turkish market. You'll need to be proficient in English and Turkish and comfortable working across multiple time zones.

Requirements

• 4+ years of experience as a growth marketer with exposure to both paid and organic channels
• Strong experience of strategising, building, optimising and scaling Paid Social (Facebook, YouTube, TikTok etc.) and Ad Creatives
• Deep understanding of the Turkish market through first-hand experience in high-growth consumer-focused technology companies preferably in the technology space
• Comfort in leading a multi-channel growth strategy and marketing plan across paid marketing, organic social, brand, partnerships, PR, lifecycle, affiliate, and product growth
• Deep understanding of the fundamentals of multi-channel marketing: ROAS, payback model, incrementality, retention, attribution, etc
• Ability to make decisions under ambiguity with an experimental and learning mindset
• Experience in working cross-functionally and effectively with multiple partners in different time zones
• Skills and experience in planning and managing budgets of $1M+ in an efficient and productive manner with a focus on key priorities and spending principles
• A strong desire to execute, drive impact and demonstrate urgency with projects big and small
• A self-leader who can work independently in a fast-changing environment with evolving priorities while multiple teams rely on you
• Full proficiency in English & Turkish is required for this position
• Must be native Turkish or fluent Turkish speaking & writing
• You will be enthusiastic about user acquisition through leveraging marketing channels - with strong experience in Paid Social (Facebook, YouTube) and Ad Creatives
• You will bring a deep understanding of the market gained through first-hand experience and a local professional network
• This role will cover a wide range of responsibilities - building strategy, leading execution, collaborating with multi-channel teams, and reporting on progress
• You will ultimately own Turkey’s key growth metrics (primarily MAUs) and strong contribution to revenue and profitability goals

Responsibilities

• Drive and constantly iterate on the country's growth strategy based on local market insights
• Be the market expert for Canva - Be the country expert and primary point of contact for all growth marketing activities in the country
• Work closely with central and regional teams to execute marketing campaigns aligned with local goals
• Manage short and long-term goals, measure success, report and iterate across marketing channels to ensure incremental growth
• Ensure that the country-level goals are achieved within the defined budgets and guardrails
• Communicate accurate and timely weekly reports on the performance of your marketing initiatives to the global team & other stakeholders
• Support and participate win other global marketing and growth activities as needed

Benefits

• This is a 6-month contract with full-time and flexible hours
• Remote work