Growth Lead

Summary

Join Packt as a Growth Lead to expand direct reach and drive revenue within the Software Engineering and Architecture vertical. This role focuses on maximizing direct user acquisition and engagement through growth marketing activities, leveraging existing products and collaborating with key product leads. You will build and optimize the direct funnel, creating scalable growth initiatives. This high-impact position requires a data-driven approach and collaboration to achieve ambitious targets. Adaptability and flexibility are crucial due to the evolving nature of the publishing industry. The role involves working across various content formats and potentially different team structures.

Requirements

• 3-5 years in growth marketing, digital marketing, or a related role focused on user acquisition and direct revenue
• Proven experience driving growth through channels like SEO, PPC, email, and content marketing
• Strong analytical skills with proficiency in tools such as Google Analytics and the ability to interpret data for growth insights
• High ownership and initiative, able to manage and execute projects independently
• Strong collaborator, able to work with product leads across eCommerce, email, events, and other functions to achieve growth goals

Responsibilities

• Develop and execute a growth strategy tailored to your vertical, with a focus on user acquisition, direct reach, and revenue
• Drive direct demand and engagement through growth marketing techniques including outbound email, social, and network marketing
• Work closely with product leads to optimize existing tools and channels, such as: Email: Collaborate with the Email Product Lead to leverage templates, segmentation, and CDP data, using Omeda for targeted campaigns. Content Landing Pages: Partner with the eCommerce Product Lead to design landing pages for SEO and list-building efforts. Paid Marketing: Coordinate with eCommerce to support paid marketing campaigns aligned with your vertical’s goals. Events: Utilize playbooks from the Events Product Lead for event-based growth, from speaker sourcing to marketing through Eventbrite and Airmeet. Newsletters: Collaborate with the Newsletter Product Lead to drive sponsorship revenue and product placements in newsletters
• Utilize analytics tools (Google Analytics) to track real-time performance metrics by channel, adjusting strategies based on data insights
• Conduct experiments on conversion rate optimization, A/B testing user flows, and other acquisition tactics to enhance funnel performance
• Engage in vertical-specific catalogue curation with custom landing pages for user segments and vendor presses, leveraging support from eCommerce
• Report on growth strategies, metrics, and results to cross-functional teams and senior leadership, aligning with business objectives
• Stay current on industry trends, user acquisition strategies, and new tools to ensure innovative, effective approaches within your vertical

Preferred Qualifications

• Experience in tech publishing, SaaS, or other content-driven industries
• Familiarity with lifecycle marketing and retention strategies
• Background in rapid experimentation and A/B testing to optimize user journeys

Benefits

• Bonus scheme
• 5 day working week
• 25 days annual holiday (plus bank holidays)
• Flexible hours: choose how, when, and where you work within India
• Training programs and Certification
• Group Medical Insurance
• Wellness initiatives