Growth Marketing Leader

Summary

Join Unstructured, a leading innovator in data infrastructure for generative AI, as a Growth Marketing Lead. You will spearhead the development and execution of Unstructured's growth strategy, encompassing multi-channel marketing campaigns, data-driven optimization, and lifecycle marketing programs. This high-impact role demands hands-on involvement in user acquisition, activation, and retention, directly influencing revenue and product adoption. You will leverage analytics to track customer behavior, identify user segments, and optimize the user journey. Collaboration with customer success is key to fostering long-term user relationships. Unstructured offers a competitive salary and commission, flexible work arrangements, comprehensive health benefits, and professional development opportunities.

Responsibilities

• Develop and manage multi-channel marketing campaigns (email, paid search and paid social) aimed at increasing user acquisition and activation
• Own growth KPIs, leveraging A/B testing, analytics, and performance metrics to measure success and continuously optimize campaigns
• Lead experiments and identify scalable channels that enhance conversion rates and reduce customer acquisition costs
• Drive demand generation through targeted campaigns, SEO, and content initiatives tailored to our ICPs
• Leverage analytics tools to track customer behavior, identifying user segments and optimizing the user journey for increased engagement and retention
• Work closely with customer success to develop lifecycle marketing and engagement strategies that foster long-term relationships with users

Benefits

• Competitive salary and commission structure
• Flexible working hours and remote working opportunities
• Health, dental, and vision benefits
• Opportunities for professional growth and development in an innovative tech company