Growth Marketing Manager - CRM

Summary

Join Wellhub, a corporate wellness platform, as their Growth Marketing Manager - CRM in São Paulo. You will oversee evergreen monetization journeys, lead global marketing campaigns, and leverage data to identify growth opportunities. Responsibilities include developing and implementing CRO best practices, designing global tests, and ensuring global consistency in acquisition campaigns. The ideal candidate possesses a Bachelor's degree in a related field, proven success in global marketing campaigns, and experience in project management and cross-functional collaboration. Fluent English is mandatory. Wellhub offers a flexible work environment, comprehensive wellness benefits, paid time off, parental leave, and opportunities for career growth.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field
• Demonstrated success in managing and executing global marketing campaigns and initiatives
• Proven track record in project management, strategic planning, and cross-functional collaboration
• Experience in developing playbooks, documentation, and reporting frameworks that drive continuous improvement
• Strategic and analytical mindset with a deep understanding of acquisition, monetization, and digital marketing principles
• Hands-on experience with CRM, lifecycle marketing, marketing automation platforms, and data analysis techniques
• Familiarity with global campaign management, experimentation, and CRO methodologies
• Fluent English is mandatory

Responsibilities

• Oversee, test, optimize, document and scale our evergreen monetization journey globally
• Secure regional buy-in for rollouts and improvements
• Leads promotions and global initiatives tailored to acquisition and monetization audiences
• Oversee and manage global campaigns (e.g., Resolutions, global promotions), coordinating with Wellbeing Engagement, Program Management, Brand, and other areas
• Monitor campaign results, optimize performance, and capture learnings to refine future strategies
• Apply analytical skills to identify global and regional opportunities using product and marketing data
• Leverage digital marketing expertise to enhance the user growth strategy and support monetization efforts
• Identify, document, and scale Conversion Rate Optimization (CRO) best practices including CTA, templates, visuals, and messaging lengths
• Ensure global consistency in playbooks for acquisition campaigns based on experimentation and regional insights
• Design and propose global tests and campaigns, balancing a global strategic vision with regional nuances
• Innovate and problem-solve by testing hypotheses locally and scaling successful initiatives globally
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues
• Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance

Benefits

• Health, dental, and life insurance
• At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager
• We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home
• Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs
• We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more
• You will receive the Gold plan at no cost, and other premium plans will be significantly discounted
• Vacations after 6 months and 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + extra day off for your birthday
• Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer 100% paid parental leave to all new parents and extended maternity leave
• Outstanding opportunities for personal and career growth
• An exciting and supportive atmosphere with ambitious people from around the world!