Growth Marketing Manager

Summary

Join Apollo.io, a leading go-to-market solution trusted by millions, as their Growth Marketing Manager. You will develop and execute data-driven strategies to acquire customers, leveraging your expertise in digital marketing channels, particularly Meta and LinkedIn. This role demands a blend of analytical skills, creative thinking, and a results-oriented approach. Success requires managing and optimizing Meta ad campaigns, expanding into new channels, and improving conversion rates. You will collaborate with cross-functional teams, track key metrics, and stay updated on industry trends. Apollo offers a remote-first work environment and invests in employee growth.

Requirements

• Bachelor’s degree in Marketing, Business, or a related analytical field
• 6+ years of experience in growth marketing, with a proven track record of success
• Demonstrated ability to manage and optimize Meta and LinkedIn Ads campaigns
• Strong proficiency in data analysis and reporting, with the ability to translate insights into actionable strategies
• Ability to create and set up new events in ad platforms and familiarity with Google Tag Manager
• Excellent written and verbal communication skills
• Ability to collaborate effectively with cross-functional teams
• Creative problem-solver with a proactive and results-oriented approach
• Comfortable working in a fast-paced, dynamic environment and adapting to new challenges
• A deep passion for driving business growth and making a meaningful impact
• Eager to continue to learn and develop both personally and professionally

Responsibilities

• Develop and implement comprehensive growth marketing strategies across multiple channels, ensuring alignment with overall business objectives
• Identify and capitalize on new opportunities to drive sustainable business growth
• Manage and optimize Meta ad campaigns, including audience targeting, ad creative, and bidding strategies, to maximize ROI
• Scale Meta advertising accounts to drive MQL growth while improving LTV:CPA
• Stay up to date with Meta advertising policies and best practices to ensure compliance and optimal performance
• Analyze Meta ad performance data to identify trends, insights, and opportunities for optimization
• Develop and execute targeted campaigns to effectively reach decision-makers on LinkedIn
• Continuously test and evaluate new acquisition channels to expand reach and drive MQLs
• Improve conversion rates by continuously testing and optimizing key elements, including audiences, user flows, creatives, CTAs, and landing pages
• Track, measure, and analyze key marketing metrics to assess campaign performance and identify areas for improvement
• Leverage data insights to optimize marketing spend and maximize ROI
• Stay informed on the latest growth marketing trends, tools, and AI to maintain a competitive edge

Preferred Qualifications

Experience with other digital advertising platforms

Benefits

• Remote-first company
• Invest deeply in your growth