Growth Marketing Manager

Summary

Join B12, an early-stage startup, as a Growth Marketing Manager to expand and optimize customer acquisition channels. You will develop and test new channels and campaigns to drive profitable customer growth, collaborating across teams to fuel marketing efforts and grow our customer base. This role requires experience in acquiring small business and prosumer customers, managing paid digital marketing campaigns, and creating compelling marketing content. The ideal candidate possesses strong analytical skills, can manage multiple projects simultaneously, and has a minimum of 3 years of marketing experience, including at least 1 year in a senior role. B12 values talent, potential, and enthusiasm, and encourages applications from diverse backgrounds. We are a fully remote company.

Requirements

• You love brainstorming new concepts, ad creatives, campaign ideas, and messaging
• You have experience acquiring small business and prosumer customers
• You understand how to assess campaign impact and estimate the effort needed to generate results
• You can manage multiple projects simultaneously and identify the fastest path to value
• You bring a full stack of marketing skills, from ideation to execution and analysis
• You have experience managing paid digital marketing campaigns
• You’re a skilled writer who is able to create content for ads, emails, and landing pages
• You have a minimum of 3 years in marketing, with at least 1 year in a senior role

Responsibilities

• Identify, onboard, evaluate, and optimize new marketing channels to drive significant lead volume within target customer acquisition costs
• Manage paid advertising budgets and campaigns across platforms like Google, Bing, and Meta
• Build a library of creative concepts to communicate value to different buyer personas
• Improve middle-of-funnel conversion rates through messaging and tactics that optimize customer engagement and retention
• Collaborate with other departments to enhance creative quality and performance in digital marketing campaigns

Preferred Qualifications

If you’re passionate and skilled but don’t meet every qualification, please apply anyway

Benefits

• B12 is a safe and inclusive workplace, welcoming applicants from diverse backgrounds
• We’re a fully remote company