Growth Marketing Manager

Summary

Join Brightwheel's Marketing team as a data-driven growth marketer, spearheading net new customer acquisition and sales funnel optimization. You will be the sole growth marketer, developing and executing strategies, leading experiments, and collaborating closely with the sales team. This role demands a strong analytical background, experience with various marketing tools, and a proven track record of success in a fast-paced SaaS environment. Brightwheel offers competitive compensation, equity, and premium benefits including comprehensive healthcare, generous parental leave, flexible PTO, 401(k), and a wellness stipend. The company is fully remote, providing work-life flexibility.

Requirements

• 4-5 years of experience in marketing, with 2+ years in growth marketing at a fast-growing SaaS startup
• Track record of consistently delivering excellent results
• Track record in building rock-solid partnerships with Sales and GTM teams
• Strength in analytics, critical thinking, and reasoned judgment
• Growth mindset with results-driven approach to work (testing, measuring, iterating)
• Combination of strategic thinking and ability to roll up sleeves and get it done
• Experience leading growth initiatives (conversion funnel optimizations, website A/B testing, standing up new initiatives to drive funnel performance)
• Expertise with B2B marketing tech stack including Salesforce, HubSpot, Twilio, Chili Piper, Revenue.io , Marketo, marketing automation tools, Google Analytics, A/B testing platforms

Responsibilities

• Drive funnel conversion from website traffic to form fill to demo held to Closed Won deals
• Lead growth initiatives end-to-end; capture insights and learnings to inform decision-making
• Optimize ChiliPiper (autodialer, scheduler) and identify other opportunities to increase demos held
• Analyze data in Sigma, Google Analytics, Salesforce, and HubSpot to report out on business impact
• Closely partner with Marketing, Sales, and Operations partners to execute your growth roadmap

Benefits

• Competitive compensation, benchmarked against similar-stage growth companies
• Equity & Ownership
• Healthcare Coverage: Medical, dental, and vision benefits typically valued at $15,000+, with brightwheel providing high coverage for both employees and families
• Generous Paid Parental Leave for growing families
• Flexible Paid Time Off (PTO) to recharge and relax
• 401(k) Enrollment to help you plan for the future
• Monthly Wellness & Productivity Stipend to support your well-being
• Work from where you thrive (fully remote)