Growth Marketing Manager

Summary

Join a dynamic team in a transformative new role where your contributions truly matter and asynchronous work is encouraged. You will collaborate closely with leadership, developing and executing data-driven marketing strategies across various channels for a SaaS product. The primary goal is to find repeatable methods to attract and retain customers using a data-centric approach. This role requires a proactive self-starter who brings innovative solutions and thrives on hitting the ground running. You will be responsible for strategic planning, campaign execution, lead generation, customer acquisition, retention, data analysis, A/B testing, and collaboration with cross-functional teams. The ideal candidate possesses extensive experience in SaaS growth marketing.

Requirements

• 3+ years of hands-on experience as a SaaS growth marketing professional
• Deep understanding of SaaS business models and customer lifecycle
• Experience with the AARRR Funnel / Pirate Metrics
• Proficiency in digital marketing channels and tactics
• Data analysis and interpretation skills
• Strong analytical and problem-solving abilities
• Experience with marketing automation tools
• Excellent communication and collaboration skills
• Ability to think creatively and experiment with new marketing strategies

Responsibilities

• Identifying target markets, developing comprehensive marketing strategies aligned with business objectives, and setting KPIs to measure success
• Creating and managing marketing campaigns across various digital channels like paid advertising (PPC), email marketing, content marketing, social media, SEO, and landing pages
• Designing and implementing lead generation initiatives to attract qualified potential customers
• Optimizing the customer acquisition funnel to increase conversion rates and drive new user sign-ups
• Implementing strategies to retain existing customers and encourage upgrades to higher subscription tiers
• Monitoring campaign performance using analytics tools, extracting actionable insights, and making data-driven adjustments to marketing strategies
• Continuously testing different marketing approaches to identify the most effective tactics for maximizing ROI
• Working closely with sales, engineering, and customer success teams to ensure alignment and smooth customer journey

Benefits

• Base Salary + Cache Rewards
• Work from anywhere in the world
• Loose vacation policy
• Flexible work hours