Growth Marketing Manager

Summary

Join Cerebral, a leading mental health care provider, as their Growth Marketing Manager. You will spearhead customer acquisition, retention, and revenue growth through direct mail, affiliate partnerships, and paid media. Leverage your 6+ years of digital marketing experience to develop and execute comprehensive growth strategies. Manage affiliate partners, agencies, and vendors, overseeing paid media operations across various platforms. Collaborate with cross-functional teams on creative development, conversion rate optimization, and data-driven decision-making. Monitor KPIs, analyze campaign effectiveness, and optimize performance. Stay abreast of industry trends and competitive landscapes to inform marketing strategies. Cerebral offers a remote-first model, competitive compensation and benefits, including unlimited PTO, wellness perks, and access to Cerebral therapy services.

Requirements

• 6+ years of experience in digital marketing and/or growth marketing
• Bachelor's degree in Marketing, or a related field
• Proven experience as a Growth Marketer, Marketing Manager, or similar role, with strong knowledge and expertise in direct mail, affiliates, and paid media platforms (e.g., Google Ads, Facebook Ads, etc.)
• Proficient in data analysis and reporting tools, such as Looker and marketing automation platforms
• Experience with marketing technologies and data integration, including experience with Segment
• Excellent strategic thinking, analytical, and problem-solving skills
• Strong project management skills, with the ability to manage multiple campaigns and priorities simultaneously
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
• Results-oriented mindset with a strong focus on driving measurable growth and ROI

Responsibilities

• Develop and implement comprehensive growth marketing strategies and tactics to drive customer acquisition while maintaining efficient CAC
• Identify, onboard, and manage affiliate partners to expand brand reach and drive traffic and sales
• Manage day-to-day relationships with agencies and vendors, ensuring effective collaboration, smooth project execution, and alignment with business goals
• Oversee paid media operations and activations, including search engine marketing (SEM), display advertising, social media advertising, CTV, and programmatic advertising
• Collaborate with cross-functional teams, including brand, analytics, and product, to develop compelling marketing assets and go-to-market campaigns
• Develop marketing landing pages and partner with the product team on core site to optimize user experience and path to conversion
• Monitor and analyze key performance indicators (KPIs) to measure campaign effectiveness and optimize performance
• Partner with internal data & tech teams, and external agencies to implement data strategies and marketing technologies to improve targeting, measurement, optimizations and overall execution
• Collaborate with cross-functional teams, including brand, analytics, product, tech, legal and compliance, to develop and execute integrated marketing campaigns
• Stay up-to-date with industry trends, emerging technologies, and competitive landscape. Conduct market research and competitor analysis to identify market opportunities, stay ahead of industry best practices, and inform marketing strategies

Preferred Qualifications

MBA

Benefits

• Mission-driven impact: Build a platform that is improving the lives and well-being of hundreds of thousands of people (and counting)
• Join a community of high achievers who have a passion for promoting mental health
• Path to develop & grow: Bi-annual performance reviews & opportunities for promotions - as Cerebral grows, so should you. We build your goals together and forge a career path that is right for you
• Remote-first model: Work virtually from anywhere in the US
• Competitive compensation & benefits: Total compensation includes equity / stock options
• Medical, Dental, Vision, Life Insurance, HSA, Flexible Spending Accounts and 401(k)
• Unlimited PTO - we encourage taking the time you need to relax and recharge
• Wellness perks including monthly mental health days off (12 per year) in addition to holidays
• Up to $200 reimbursement for any equipment purchased to support your work-from-home environment (video camera, ring light, headset, etc.)
• Access to free Cerebral therapy services (up to 7 sessions per year)
• Medical travel expense health reimbursement arrangement
• Paid parental leave after 3 months