Growth Marketing Manager

Summary

Join Bench as a Growth Marketing Manager, Organic, and be accountable for leads generated through organic traffic. You will develop and execute a content strategy in collaboration with an SEO agency, focusing on attracting small business owners. This role requires strong SEO expertise, excellent communication skills, and experience with various marketing tools. You will measure and report on organic traffic performance, create SEO briefs, and forecast targets. The position offers a competitive salary, extended benefits including paid time off and full health coverage, and flexible work options including remote work possibilities.

Requirements

• 5+ years of experience in positions where you were accountable for revenue generated by organic traffic
• Experience with SEO tools such as Ahrefs and Semrush, analytics tools such as Google Analytics and Heap, and Content Management Systems such as Webflow
• Experience working closely with content production teams including writers, designers, and engineers
• An ability to systematically identify problems impacting growth via organic search and work collaboratively with cross-functional teams to implement solutions
• Strong communication and interpersonal skills, with the ability to present to and work directly with senior leadership
• Experience writing and editing long-form SEO content
• A resourceful and fearless approach to your work. You default to action and are unafraid to take risks in the spirit of driving results and change

Responsibilities

• Work closely with our SEO agency partner to create and execute a content strategy that is measured on its ability to generate leads via organic traffic
• Maintain a roadmap outlining the content required of your strategy that is informed by keyword research, industry trends and seasonality
• Measure and report on the performance of organic traffic as compared to forecasted targets
• Create SEO briefs that clearly articulate what each piece of content needs to include in order to attract small business owners who align with our ideal customer profile
• Forecast organic search targets in partnership with the SEO agency, Finance, Sales, and Marketing leadership
• Monitor the health of our blog (bench.co/blog) and marketing website (bench.co) through regular audits and prioritize technical and on-page SEO changes as needed
• Contribute to the success of seasonal marketing campaigns by identifying opportunities to contextually display promotional messaging to organic traffic
• Collaborate closely with our Sales and Service teams to ensure new clients acquired via organic traffic align with our ideal customer profile

Preferred Qualifications

• Experience in SaaS
• Experience managing technical SEO
• Experience working with agency partners
• Experience using Webflow

Benefits

• This is a full time, 12 month contract position
• The salary range for this role is $88,640-$115,232 per year, depending on experience
• In addition, we offer an extended benefits package that includes paid vacation, paid flex days, and full health, dental, and vision
• You’ll get access to Inkblot Therapy’s Employee and Family Assistance Program (EAP) that offers counseling and support, for you and family members, as well as professional development coaching, financial advice, legal advice and much more
• If you live in BC’s Lower Mainland, you have the opportunity to work at home or in our downtown office location, depending on your preference!
• If you’re interested in remote only, we currently focus our hiring efforts in the following provinces: British Columbia, Alberta, Ontario, New Brunswick, and Nova Scotia
• We provide solutions to bring all teams together for collaboration and connection
• Regardless of how many days you decide to visit the office, you’ll have access to our Home Office Setup Fund to ensure that you have everything you need to work comfortably from home, from day one
• You’ll have the opportunity to work from somewhere other than your home province for up to 90 days in a 12-month period