Growth Marketing Manager

Summary

Join Bench as a Growth Marketing Manager, Organic and be accountable for leads generated through organic traffic. You will leverage your multi-dimensional skillset, including strong communication and writing abilities, to become a subject matter expert. Collaborate closely with internal and external partners to execute a content strategy focused on generating leads. Measure and report on organic traffic performance against targets, and contribute to seasonal marketing campaigns. This role requires 5+ years of experience in generating revenue from organic traffic, proficiency with SEO and analytics tools, and strong communication skills. Bench offers a competitive salary, extended benefits, and flexible work options.

Requirements

• 5+ years of experience in positions where you were accountable for revenue generated by organic traffic
• Experience with SEO tools such as Ahrefs and Semrush, analytics tools such as Google Analytics and Heap, and Content Management Systems such as Webflow
• Experience working closely with content production teams including writers, designers, and engineers
• An ability to systematically identify problems impacting growth via organic search and work collaboratively with cross-functional teams to implement solutions
• Strong communication and interpersonal skills, with the ability to present to and work directly with senior leadership
• Experience writing and editing long-form SEO content
• A resourceful and fearless approach to your work. You default to action and are unafraid to take risks in the spirit of driving results and change

Responsibilities

• Work closely with our SEO agency partner to create and execute a content strategy that is measured on its ability to generate leads via organic traffic
• Maintain a roadmap outlining the content required of your strategy that is informed by keyword research, industry trends and seasonality
• Measure and report on the performance of organic traffic as compared to forecasted targets
• Create SEO briefs that clearly articulate what each piece of content needs to include in order to attract small business owners who align with our ideal customer profile
• Forecast organic search targets in partnership with the SEO agency, Finance, Sales, and Marketing leadership
• Monitor the health of our blog (bench.co/blog) and marketing website (bench.co) through regular audits and prioritize technical and on-page SEO changes as needed
• Contribute to the success of seasonal marketing campaigns by identifying opportunities to contextually display promotional messaging to organic traffic
• Collaborate closely with our Sales and Service teams to ensure new clients acquired via organic traffic align with our ideal customer profile

Preferred Qualifications

• Experience in SaaS
• Experience managing technical SEO
• Experience working with agency partners
• Experience using Webflow

Benefits

• Paid vacation
• Paid flex days
• Full health, dental, and vision
• Access to Inkblot Therapy’s Employee and Family Assistance Program (EAP) that offers counseling and support, for you and family members, as well as professional development coaching, financial advice, legal advice and much more
• Opportunity to work at home or in our downtown office location, depending on your preference
• Remote work options in British Columbia, Alberta, Ontario, New Brunswick, and Nova Scotia
• Home Office Setup Fund
• Opportunity to work from somewhere other than your home province for up to 90 days in a 12-month period