Senior Growth Marketing Manager

Summary

Join Jobber, one of Canada's fastest-growing startups, as a Senior Growth Marketing Manager. You will be part of the Demand Generation team, collaborating to develop and optimize integrated marketing campaigns. This role focuses on driving customer acquisition across mobile advertising platforms, leveraging data to identify new opportunities, and scaling existing programs. You will work cross-functionally with various teams, manage multiple projects, and communicate findings to stakeholders. Success requires extensive experience in performance marketing, mobile advertising, and budget management. Jobber offers a comprehensive compensation package, including extended health benefits, retirement savings plan matching, stock options, and various paid time off benefits.

Requirements

• 5+ years experience in performance or growth marketing and project management
• Experience leveraging mobile advertising platforms (e.g Google Ads, Meta, Microsoft Ads, ASA, TikTok) to acquire customers and optimize for ROAS
• A proven track record of directly and efficiently managing a $1M+ performance marketing budget and being responsible for customer growth and revenue targets
• Leverage app attribution tools (e.g. AppsFlyer) to track in-app events, campaign effectiveness, and optimize spend
• Experience partnering with MarOps to troubleshoot data pipelines and tracking for app campaign measurement and optimization
• An entrepreneurial outlook, plenty of motivation, and a passion for helping small businesses succeed
• Experience leveraging a scientific, data-driven approach to build and scale net new app customer acquisition channels through incremental testing and optimization
• Ability to extract and action meaningful insights from analytics platforms and/or CRMs (e.g. Data Studio, Google Analytics, Salesforce, Tableau)
• Drive creative testing to optimize the customer journey and campaign performance
• Flexible, responsive, and able to prioritize multiple tasks as needed and work with a sense of urgency to meet deadlines in a fast-paced, dynamic work environment
• Demonstrated ability to work with cross-functional teams and communicate proactively
• An affinity for using data and compelling storytelling to persuade and inspire others to resource your programs rapidly
• Self-motivated with the ability to prioritize, work independently, and learn quickly

Responsibilities

• Dig into the data. You’ll leverage customer and performance data to draw insights, develop hypotheses, and proactively recommend opportunities to establish new mobile acquisition channels
• Figure out what we need and make it happen. In addition to pioneering new channels, you’ll design the roadmap and be responsible for scaling and optimizing existing mobile lead generation and direct acquisition programs
• Flex your project management abilities. You’ll need to keep multiple concurrent projects, programs, and campaigns on schedule, on budget, and within scope
• Collaborate with other Marketing teams. Our Marketing department is highly collaborative, so you’ll coordinate with teams like Design, Lifecycle Marketing, and Product Marketing to make magic
• Communicate your findings to other stakeholders . As you build your ideas, you’ll have the opportunity to own your program’s success. You’ll do this by presenting and explaining your growth proposals to stakeholders. You’ll also communicate progress and present results and insights to the leadership team on a routine basis

Preferred Qualifications

• Knowledge of software-as-a-service (SaaS) and standard performance metrics
• Bachelors or masters degree in business administration or equivalent experience

Benefits

• A total compensation package that includes an extended health benefits package with fully paid premiums for both body and mind, retirement savings plan matching, and stock options
• A dedicated Talent Development function, including Development Coaches, to help build the career you want and hit the goals you set, while ensuring you’re reaching your fullest potential
• Support for all your breaks: from vacation to rest and recharge, your birthday off to celebrate, health days to support your physical and mental health, and parental leave top-ups to support your growing family
• A unique opportunity to build, grow, and leave your impact on a $400-billion industry that has no dominant player...yet
• To work with a group of people who are humble, supportive, and give a sh*t about our customers