Senior Growth Marketing Manager

Summary

Join Samsara's Growth Marketing team as the Senior Growth Marketing Manager for EMEA! You will execute marketing programs to generate leads and advance sales opportunities, leveraging multi-touch inbound marketing. Partner with various teams to execute integrated campaigns, webinars, and email nurtures. This remote position, based in the Netherlands, offers a clear path for career growth within a rapidly expanding company. You'll contribute to real-world impact, helping industries improve safety and efficiency. Samsara fosters a collaborative and supportive environment where you can thrive and make a significant contribution.

Requirements

• 8+ years of demand generation, growth marketing, or other relevant marketing experience
• Analytical skills with experience using data to drive business impact
• Be highly collaborative and have a strong track record of planning, building, and managing large-scale campaigns
• Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally and with executives
• Experience with Marketo (or other marketing automation) and Salesforce
• BS/BA degree or equivalent experience required

Responsibilities

• Craft and orchestrate a demand generation strategy for achieving the EMEA pipeline targets, in partnership with Field, Product Marketing, Customer Marketing, and Sales teams
• Forecast and measure the impact of demand creation activities on sales pipeline and revenue; adjust prioritisation as needed to improve outcomes
• Develop audience segmentation best practices, integrating them into campaign playbooks. Ensure messaging is aligned with Samsara's value propositions and resonates with target audiences
• Strategize and execute email campaigns, webinars, content marketing, direct mail, engagement and nurturing, sales enablement,and more. Bring new ideas and experiments across each channel to optimize for growth
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Preferred Qualifications

• Is an expert in B2B tech marketing and is an analytical yet creative hands-on marketer with a passion for growth marketing
• Displays strong interpersonal skills, and a high degree of initiative, with the ability to work in and across teams
• Strong writing skills and experience creating content for emails, blogs, webinars, or web pages
• Has experience with ON24 or direct mail platform

Benefits

Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, Samsara for Good charity fund, and much, much more