Growth Marketing Manager

Summary

Join Espresa, a company focused on personalizing employee benefits, as a Growth Marketing Manager. You will be involved in all stages of marketing campaigns, from ideation to launch, creating and publishing content across various channels. This role demands a generalist skillset in digital marketing and the ability to thrive in a fast-paced environment. Responsibilities include email marketing, content creation, SEO support, and design, with a focus on building a scalable library of high-performing landing pages. Experience in HR Tech, SaaS, or B2B is a plus. This position is ideal for someone with a few years of digital marketing experience seeking to enhance their creative and campaign execution skills within a collaborative team.

Requirements

• WordPress (for page building and content updates)
• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Google Search Console and SEMrush (or equivalent SEO tools)

Responsibilities

• Design, test, and optimize UX-forward landing pages in Wordpress to drive conversion across inbound, nurture, event, and customer campaigns
• Own execution of lifecycle and nurture campaigns that support upsell, onboarding, product education, and re-engagement using WordPress and Pardot
• Lead the creation and optimization of landing pages that drive inbound traffic, capture leads, and support multi-channel campaigns (ads, emails, search, and events)
• Collaborate with Sales and Customer Success to develop custom content or landing pages that support demos, onboarding, and strategic account growth
• Conduct SEO research and competitor analysis using GSC and SEMrush
• Create lightweight graphics and edit video content for digital campaigns
• Manage newsletters and ongoing marketing communications
• Partner with the Marketing team on timelines, deliverables, and cross-functional launches
• Pitch and assist with miscellaneous creative projects (social, internal comms, presentations, and more)
• Help improve content structure and user experience on the website to drive engagement and search visibility
• Support digital ad campaigns and create associated landing pages

Preferred Qualifications

Pardot (email builder and basic segmentation experience preferred)