Growth Marketing Manager

Summary

Join Headspace as a Growth Marketing Manager (B2B) and develop, execute, and optimize high-performing marketing campaigns targeting enterprise prospects. You will manage campaign execution, create content, analyze performance, and serve as a technical expert in marketing automation. Collaboration with sales, product marketing, and other teams is crucial. This role requires 4+ years of B2B marketing experience, including ABM planning and experience with various marketing tools. The position is remote-first with a preference for SF or LA based candidates. Headspace offers a competitive salary, stock awards, comprehensive healthcare, and other benefits.

Requirements

• 4+ years of B2B marketing experience
• Experience building ABM (account-based marketing) plans
• Experience mentoring junior marketers or agency partners on marketing best practices
• Experience with Hubspot, Salesforce, and other marketing analytics tools to launch, optimize, and scale programs
• Experience with running webinars on platforms such as Zoom, ON24
• Experience working with 3rd party vendors and agencies to help execute on your strategy
• Comfortable with working remote
• Strong copywriting skills
• Stellar project management skills
• History of implementing innovative campaign solutions that exceeded performance targets

Responsibilities

• Design, execute, and proactively optimize B2B marketing campaigns across multiple channels, using design thinking principles to create innovative solutions (ie: ABM, digital, webinars, email, direct mail) to drive awareness and demand for Headspace’s B2B offerings
• Manage the day-to-day execution of marketing initiatives to ensure these are delivered on-time, on-budget and with the highest level of quality. This includes overseeing tactical plans, capturing stakeholder updates, managing timelines and providing regular and clear communication to all relevant partners
• Develop content and copy for webinars and email campaigns
• Measure, analyze, and report campaign performance
• Serve as the technical expert for marketing automation and campaign execution, documenting best practices and sharing insights across teams
• Proactively identify campaign risks and opportunities through data analysis, developing mitigation strategies before issues arise
• Act as a subject matter expert for the B2B marketing team, providing guidance on campaign best practices and technical marketing solutions
• Collaborate with sales and product marketing to build programs that support sales enablement and generate demand
• Lead cross-functional collaboration with sales, product marketing, and social teams, proactively identifying and addressing potential roadblocks to campaign success

Preferred Qualifications

• Experience working within a digital health company
• Experience working within a subscription based business

Benefits

• Base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, generous parental leave
• Paid performance incentives