Growth Marketing Manager - Campaigns

Summary

Join Bazaarvoice's dynamic marketing team as a Growth Marketing Manager - Campaigns. Design, orchestrate, and optimize integrated marketing campaigns across various channels (paid, owned, earned). Develop and deliver campaign enablement kits to field marketing and sales teams. Monitor and analyze campaign performance against defined KPIs, including lead volume, quality, conversion rates, and sourced and influenced pipeline and bookings. Collaborate with sales and cross-functional teams to ensure lead quality, efficient handoff, pipeline acceleration, and campaign alignment. Write impactful ad, email, and landing page copy, and report on lead generation, pipeline contribution, conversion metrics, and overall campaign effectiveness. Optimize the entire customer lifecycle from acquisition to retention and advocacy, driving overall business growth.

Requirements

• Bachelor’s degree preferred, or equivalent experience
• 5+ years experience in campaign strategy and execution
• Strong understanding and hands on experience with marketing channels
• Self-starter with an innovative mindset

Responsibilities

• Campaign Strategy & Execution: Design, orchestrate, and optimize integrated marketing campaigns across all relevant channels (paid, owned, earned) to ensure synergy and cohesive messaging. This includes mapping and quality assurance testing end-to-end user journeys for various personas, identifying key touchpoints and opportunities for optimization, and developing compelling Calls-to-Action (CTAs)
• Campaign Activation & Enablement: Develop and deliver clear campaign enablement kits to field marketing and sales teams, equipping them to amplify campaigns in-market. Facilitate strong cross-functional collaboration to ensure campaign alignment and effective lead follow-up, leveraging both inbound and outbound go-to-market (GTM) plays to fully maximize campaigns and high-performing content
• Data Analysis & Optimization: Monitor and analyze campaign performance against defined KPIs, including lead volume, quality, conversion rates, and sourced and influenced pipeline and bookings. Heavily rely on data (CAC, LTV, conversion rates) to identify growth opportunities and report on ROI
• Collaboration & Cross-functional Alignment: Work closely with sales to ensure lead quality, efficient handoff, and pipeline acceleration. Collaborate with cross-functional teams (e.g., content, design, sales enablement, product) to execute programs and ensure campaign alignment
• Content Development & Impact Analysis: Write impactful ad, email, and landing page copy, as needed. Partner with the content team, offering valuable feedback on content performance, identifying strategic content gaps, and ensuring messaging consistently resonates with target audiences
• Reporting: Report on lead generation, pipeline contribution, conversion metrics, and the overall effectiveness of integrated campaigns and brand consistency
• Customer Lifecycle Focus: Take a holistic view, focusing on optimizing the entire customer lifecycle from acquisition to retention and advocacy, driving overall business growth

Benefits

$90,000 - $115,000 a year