Growth Marketing Manager

Summary

Join HER, the world’s largest sapphic dating app, as a Growth Marketing Manager focused on the Mexican market. This contractor role involves developing and executing growth marketing strategies, launching multi-channel campaigns, and analyzing campaign performance to optimize ROI. You will tailor marketing initiatives to resonate with the Mexican market, ensuring cultural relevance and brand consistency. The ideal candidate is a data-driven creative thinker with experience in scaling user bases and managing performance marketing platforms. HER offers a passionate team, opportunity for brand growth, an inclusive environment, and competitive benefits.

Requirements

• 4-6 years of experience in marketing, preferably within consumer tech, mobile apps, or digital platforms
• Proven track record of scaling user bases through paid and organic marketing strategies
• Deep understanding of the Mexican market, including local culture, media landscape, and consumer behavior
• Proficiency in managing performance marketing platforms such as Google Ads, Facebook Ads, Reddit and managing influencers
• Experience with engagement platforms like OneSignal or Braze
• Strong analytical skills with expertise in tools like Google Analytics and Excel
• Excellent written and verbal communication skills in Spanish and English
• Creative thinker with a data-driven approach and the ability to execute autonomously

Responsibilities

• Develop and implement growth marketing strategies focused on user acquisition, engagement and retention in the Mexico market
• Launch innovative multi-channel campaigns, including performance marketing, social media, influencer partnerships, and community activations
• Manage the deployment of efficient spend across channels including Meta, TikTok, and/or app stores
• Analyze campaign performance and user data to refine strategies, optimize spend, and improve ROI
• Tailor marketing initiatives to resonate with the Mexican market, ensuring cultural relevance and brand consistency
• Partner with internal and external teams to localize creative assets, messaging, and user experience
• Enhance brand visibility by creating compelling campaigns that strengthen brand awareness and community engagement
• Identify and cultivate strategic partnerships with local influencers, media outlets, and organizations
• Lead creative ideation and ensure cohesive brand messaging across all touchpoints

Benefits

Competitive salary, benefits, and opportunities for professional growth