Growth Marketing Manager

Summary

Join Hospitable.com, a remote-only, fully distributed company, as their Growth Marketing Manager! You will focus on increasing free trials and paid conversions, improving website user-to-free trial conversion rates from 2.2% to 3% and free trial-to-paid conversion rates from 35% to 45%. This role involves A/B testing, identifying new customer acquisition channels, optimizing paid advertising, and enhancing the marketing website. You will collaborate with the marketing team, analyze data, and work with Product and Engineering. The company offers a supportive and caring team environment with competitive compensation and benefits.

Requirements

• Experience in growth marketing in the SaaS industry
• Experience with CRO techniques, including landing page optimization, A/B testing, and user experience (UX) improvements
• Data-driven mindset with proven experience in using data to drive marketing decisions
• Proficiency in setting up and managing marketing automation workflows to nurture leads, onboard users, and drive conversions
• Experience with performance advertising
• Strong communicator who can create detailed documentation of your work as you go

Responsibilities

• Obsess over tweaks and iterations of our onboarding flow
• A/B test landing pages, CTAs, creative assets, email, and more
• Identify and test new customer acquisition channels, assist in optimizing existing paid advertising campaigns, and measure performance to maximize ROI
• Enhance the marketing website to drive more people to the onboarding flow and sales contact forms
• Create, maintain, and test, high-performing and consistent communication with cold and warm leads across automated campaigns
• Report to our Head of Marketing and work with other members of our amazing Marketing team, such as Gabby, whose favorite fruit is mango
• Dive deep into the data on what is and isn’t working at various funnel stages, attributing the success or failure of adjustments you have made
• Work with Product and Engineering to help bring your visions to life

Preferred Qualifications

Experience in short-term rental or property management

Benefits

• The total cost of employment (irrespective of contractor or employee status) for this role is between $90,900 - $101,000 depending exclusively on the cost of living in your location. For example, taking into account payroll taxes and cost of benefits, the same cost of employment could result in a gross compensation of $77,265 - $85,850 in the United States
• We also offer an extra incentive into our equity with RSUs through our $HOST token (not tied to location or status)
• For US employees: healthcare (including EPO, PPO and HSA), 401(k)
• 35 days off per year, encouraged (including self-serve public holidays) and parental leave
• Mental health and emotional support with therapists on call through Slack