Senior Growth Marketing Manager

Summary

Join Outreach, the leading AI Sales Execution Platform, as a Senior Growth Marketing Manager! In this remote US-based role, you will orchestrate integrated marketing campaigns to drive brand awareness, demand, and customer engagement. You will collaborate with cross-functional teams, analyze campaign performance, and provide actionable insights. Success in this position requires proven experience in campaign management and marketing, strong communication and collaboration skills, and proficiency in analytics. Outreach offers a competitive salary, comprehensive benefits, and a supportive, inclusive work environment.

Requirements

• 5+ years as a growth marketer, campaign manager, marketing manager or a similar role
• Strong communication and collaboration skills to work effectively with cross-functional teams and external partners
• Efficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines
• Proven experience in campaign management and marketing with a track record of successfully executing marketing campaigns
• Strong understanding of marketing principles, campaign development and paid, owned and earned channels
• Proficiency in using analytics and reporting to measure and optimize campaign performance
• Solid analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insights
• Creativity and strategic thinking to develop innovative marketing campaigns that stand out
• Knowledge of marketing technology systems for campaign execution and lead management

Responsibilities

• Serve as the central integration point for all marketing disciplines to deliver truly integrated marketing campaigns
• Develop and coordinate strategic marketing campaigns aligned with business objectives, target audiences and budgets
• Track campaign performance, analyze data and metrics and provide actionable insights and recommendations for campaign optimization
• Ensure campaign are delivered on time, within budget and achieve pipeline and revenue targets
• Collaborate with cross-functional teams on compelling campaign content across the buyer’s journey as well as the promotional strategy leveraging paid, owned, and earned channels
• Partner with sales on priorities, execution, results and follow up
• Ideate and implement comprehensive campaign strategies and timelines, ensuring seamless execution and delivery
• Implement tracking mechanisms and analytics to monitor campaign performance and measure ROI
• Prepare and present campaign reports and insights to stakeholders, highlighting the key findings and recommendations
• Identify opportunities for campaign improvements and implement strategic adjustments as needed
• Execute lead gen and nurturing programs that support and are aligned with campaign strategy and sales priorities

Benefits

• Generous medical, dental, and vision coverage for full-time employees and their dependents
• Flexible time off
• 401k to help you save for the future
• Diversity and inclusion programs that promote employee resource groups like OWN+ (Outreach Women's Network), Adelante (Latinx community), OBX (Outreach Black Connection), Mosaic (AAPI community), Pride (LGBTQIA+), Gender+, Disability Community, and Veterans/Military
• A parental leave program that includes not just extended time off but options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Plus, unlimited snacks and beverages in our kitchen