Growth Marketing Manager

Summary

Join Imply, a fast-growing database company, as their Growth Marketing Manager. You will be responsible for defining the product narrative, shaping market presence, and building integrated campaigns to generate sales leads. Collaborate with various teams to create marketing assets and execute programs. Leverage AI tools to optimize campaigns and improve targeting across all channels. This role is ideal for experienced demand generation marketers seeking a transition into product marketing. The position offers a unique blend of product marketing and demand generation, allowing you to make a significant impact on the company's growth. Imply is backed by leading investors and serves major clients, offering a dynamic and rewarding work environment.

Requirements

• 4 to 5+ years in growth or performance marketing, with demonstrated success in B2B SaaS companies
• Solid understanding of marketing funnel dynamics and campaign execution and reporting
• Exceptional written and verbal communication skills with the ability to create compelling narratives that influence purchasing decisions
• Technical and business understanding of how to leverage marketing tech with ABM experience. Our stack includes 6Sense, CommonRoom, Marketo, Gong Engage and MetaData.io
• Excellent project management skills with experience gaining consensus and driving deliverables with individuals inside and outside the organization
• Team player who collaborates and thrives on cross-functional team wins
• Ability to succeed in a fast-paced, growth-focused environment with a high level of autonomy

Responsibilities

• Translate our message master into compelling product narratives
• Own and update key go-to-market assets (website copy, product one-pagers, decks, videos, case studies)
• Conduct customer, market, and competitive research to inform positioning and strategy
• Lead campaign planning and execution (in partnership with our agency)
• Create and optimize nurture programs and conversion funnels
• Track, analyze, and optimize campaign performance
• Collaborate with Ops to improve lead scoring and improve conversion
• Partner closely with sales to ensure campaign follow up and feedback loops
• Work closely with product, sales, business development, corporate marketing, growth/demand generation, and sales enablement to ensure alignment and execution

Preferred Qualifications

• Experience in emerging data technologies (e.g. cloud data warehousing, OLAP/OLTP databases, streaming data architectures, etc)
• Naturally competitive and the thought of building a new market category excites you!

Benefits

• 100% Paid Medical, Dental and Vision Benefits
• 401(k) Program
• Fertility Coverage Option
• Pet Insurance
• Dependent Care FSA
• Mental Health Support
• Life and AD&D Insurance
• Unlimited Paid Time Off - USA Only
• Wellness Stipend
• Home Office Equipment Reimbursement
• Pre-Tax Commuter Benefits