Growth Marketing Manager

Summary

Join Xero's Ecosystem Growth team as a Growth Marketing Manager and contribute to the growth of Xero's platform business. You will develop and execute the Ecosystem growth strategy, utilizing digital, content, brand, and product initiatives. A key role involves increasing the adoption of third-party partnerships, apps, and integrations by small business and advisor customers. You will lead channel partnership marketing activities, product-led growth, and adoption initiatives. Reporting to the Head of Growth, you will analyze performance metrics and collaborate with internal and external teams. This role requires a strategic mindset, data-driven decision-making, and strong relationship-building skills. The position is based in Australia, offering hybrid or work-from-home options.

Requirements

• 5+ years relevant strategic marketing experience with a B2B focus
• Strong project management skills with a track record of organising and executing partner marketing campaigns alongside partners
• Deep marketing and funnel optimisation experience
• Proven experience executing effective marketing strategy, audience segmentation, campaigns and messaging
• A solid track record developing and executing effective acquisition campaigns utilising digital channels (paid media, organic, social, email), as well as offline and traditional media channels
• Track record of delivering results in a fast-paced and highly ambiguous work environment
• Experience working cross functionally in teams spanning departments or geographies

Responsibilities

• Execute the ecosystem growth marketing strategy in collaboration with key stakeholders ensuring alignment to business objectives
• Develop and execute tiered channel partnership marketing activities and operational programs to ensure alignment, visibility and effectiveness
• Develop a roadmap of full-funnel, growth initiatives to drive awareness and acquisition
• Develop and execute targeted cross-sell programs
• Develop and execute always-on digital demand generation utilizing a variety of paid, organic and owned channels and backed by an effective content marketing strategy
• Develop and execute event, webinar and partnership opportunities
• Develop and execute ecosystem partner education and enablement for advisors, sales teams and SMBs
• Utilize customer data and research to inform marketing strategy
• Ensure alignment with regional priorities and global marketing teams, coordinating execution to maximise efficiency
• Collaborate with product, comms, digital, regional GTM and product marketing teams to co-design and deliver targeted initiatives to drive channel partnerships and grow awareness of the Xero App Store, promote apps and integrations and grow app subscriptions
• Collaborate with Platform Marketing, Head Of Growth, Senior Growth Manager and Partnerships to deliver channel acquisition programs
• Monitor and report on funnel performance metrics, with regular updates to the Head of Growth, ecosystem leadership and other key stakeholders
• Foster a culture of data-driven decision making and customer-first thinking ensuring all marketing activity is benchmarked, measured and optimised
• Manage and operationalise a multichannel marketing budget to deliver targets
• Source, brief and manage partnerships/internal creative teams as needed to deliver programs backed by high-performing creative
• Cultivate a safe, fun, results-driven culture of collaboration and knowledge sharing - mentoring other team members to deliver successfully on their programs of work

Preferred Qualifications

• Experience with marketing automation, CRM and business software - Salesforce Marketing Cloud a bonus
• Experience with analytics tools such as Google Analytics and Mixpanel
• Experience in SaaS or high-growth tech business is highly sought after

Benefits

• Very generous paid leave to use however you’d like (plus statutory holidays!)
• Dedicated paid leave to care for your physical and mental wellbeing
• Employee Assistance Program to access mental health care for you and your family
• Health insurance
• Life insurance
• Income protection
• Wellbeing and sports programmes
• Employee resource groups
• 26 weeks of paid parental leave for primary caregivers
• Employee Share Plan
• Beautiful offices
• Flexible working
• Career development