Growth Marketing Manager

Summary

Join Prolific, a leader in human data infrastructure for AI development, as their Growth Marketing Manager. You will spearhead demand generation for high-value accounts, focusing on AI model creators and application developers. This role demands a strategic and execution-focused approach using account-based marketing (ABM). Collaborate closely with the growth marketing team, sales, product marketing, and content teams. You will develop and execute ABM plans, design and optimize campaigns, and own the strategic account list. Track performance, report on KPIs, and iterate campaigns based on data and feedback. Prolific offers a competitive salary, benefits, and remote work options within an impactful, mission-driven culture.

Requirements

• Proven experience in B2B demand generation and ABM, ideally in the AI, SaaS or developer tools space
• Excellent collaboration and communication skills — you keep stakeholders informed, bring others along with clear rationale, and document insights and performance clearly
• Comfortable setting up experiment frameworks, executing on them and regularly sharing experiment results, learnings, and campaign performance to inform broader team strategy
• A strong grasp of growth levers across paid media, intent data, outbound orchestration and on-site conversion optimization
• Demonstrated ability to build integrated, multi-channel campaigns that drive awareness and pipeline within strategic accounts
• A data-driven mindset — comfortable owning performance metrics like MQLs, SALs, pipeline contribution, and ROI
• Excellent collaboration skills — able to partner with sales and cross-functional marketing teams to deliver coordinated, customer-centric experiences
• Comfort operating in fast paced, ambiguous environments where experimentation and iteration are key

Responsibilities

• Develop and execute ABM plans targeting leading AI labs, large enterprises, and innovative startups, with measurable impact on pipeline
• Design and optimize campaigns across customer touchpoints—tailoring messaging and content to key use cases, personas and buying stages
• Own the strategic account list with Sales and Revenue Operations, defining target segments and priority accounts
• Coordinate with our events manager to embed field marketing and hosted experiences into your demand playbook
• Collaborate with the lifecycle marketer to build effective nurture journeys and accelerate hand raisers through the funnel
• Test and scale new demand tactics using insights from intent platforms, enrichment tools, and campaign analytics
• Communicate progress clearly and frequently with internal stakeholders — including weekly updates on campaign performance, test results, and actionable learnings
• Track performance, report on KPIs, and iterate campaigns based on data and feedback

Benefits

• Competitive salary
• Benefits
• Remote working