Growth Marketing Manager

Summary

Join Sparrow, a high-tech employee leave management solution company, as a Growth Marketing Manager. You will lead data-driven marketing strategies to drive user acquisition, directly impacting company growth. Leverage analytics to identify growth opportunities, design and optimize full-funnel campaigns, and collaborate cross-functionally. This role reports to the Head of Demand Generation and requires a BA/BS degree and 4+ years of experience in growth marketing, preferably in a B2B SaaS environment. You will develop campaigns, optimize multi-channel approaches, and analyze marketing funnels to enhance user experience and increase acquisition.

Requirements

• BA/BS degree
• 4+ years in growth marketing, preferably in a B2B SaaS environment
• Demonstrated experience in executing acquisition strategies across a variety of channels, including at least one paid media channel
• Strong cross-functional collaboration and project management skills with excellent written and verbal communication skills and great attention to detail
• Familiarity with marketing automation systems, Salesforce, and other common tools in a B2B marketing tech stack
• Ability to understand complex acquisition funnels and experience building out reporting and analyzing data to drive and iterate on strategy

Responsibilities

• Develop campaigns with a deep understanding of customer pain points and Sparrow’s product and services
• Design user journeys to increase user acquisition, reengage prospects, and drive new customers and revenue
• Support building out and optimizing multi-channel approach and A/B tests across paid media, website, email, content marketing, referrals, etc
• Drive end-to-end campaign execution through audience identification, project management to develop necessary assets, tracking implementation, and launching and reporting on results
• Collaborate with internal teams across Marketing, Sales, Product, and CX, as well as external resources and agencies
• Leverage data to analyze marketing funnels and test results to continuously enhance the user experience, increase user acquisition, and improve conversion